Senior Executive, Brand, Marketing and Digital

Additional Information

Job Number25112696

Job CategorySales & Marketing

LocationThe Westin Melbourne, 205 Collins Street, Melbourne, Victoria, Australia, 3000VIEW ON MAP

ScheduleFull Time

Located Remotely?N

Position Type Non-Management

A workplace where wellbeing meets purpose

At The Westin Melbourne, we believe that success starts with feeling your best. As part of Marriott International and the Marriott Bonvoy portfolio oh hotels, our brand is built on a foundation of wellness, balance and connection, and we bring this philosophy to life for both our guests and our team.

We are seeking a strategic, creative and commercially minded Senior Executive to join our Brand, Marketing and Digital team in a full time capacity.

This is a great moment to join a hotel redefining its presence in the market, with a renewed focus on storytelling, partnerships and guest experience. You will work across a diverse mix of segments including rooms, dining, wellness and events. From Melbourne’s most creative High Tea to collaborations with the theatre and world-class brand initiatives, this role offers variety, visibility and the chance to make a meaningful impact in a premium setting.

About The Role

Reporting to the Senior Manager, Brand, Marketing and Digital, this full time position is designed for an experienced marketing professional ready to take ownership of campaign execution, content leadership and digital performance.

You will play an integral role in delivering strategies that enhance brand equity, drive revenue and elevate guest experience. This role demands a blend of creative thinking, commercial acumen and operational efficiency, with the opportunity to contribute to high-level brand storytelling, loyalty engagement and strategic partnerships.

You will work closely with internal departments, agency partners and Marriott’s regional marketing teams to bring The Westin Melbourne’s vision and values to life across every guest and digital touchpoint.

Key Responsibilities

Strategic Ideation and Planning

• Contribute to the development of marketing strategies across all segments
• Support the Senior Manager in translating commercial goals into compelling marketing concepts
• Bring fresh ideas to the table for campaign themes, guest activations, and brand collaborations
• Identify new trends, insights and competitor activity to inform future initiatives
• Champion brand storytelling across all content, experiences and communication channels
  
  

Digital Marketing and Performance

• Oversee the hotel website and ensure accurate, optimised third-party listings
• Lead the execution and analysis of paid digital campaigns (Meta)
• Partner with Marriott Digital Services (MDS) and Field Marketing teams on digital and Marriott Bonvoy initiatives
• Analyse performance metrics, track ROI and deliver data-led campaign reporting
  
  

Social Media and Content Strategy

• Manage organic and paid social media strategy in partnership with our social media agency
• Develop platform-specific content calendars aligned to business and brand priorities
• Lead the production of high-quality content, including photography, video and on-site shoots
• Write and edit compelling copy for digital, print, web and in-hotel communication
  
  

Campaigns, Brand and Partnerships

• Coordinate integrated brand and tactical campaigns across rooms, F&B, and catering
• Work closely with the bran team and external creatives to ensure brand-aligned execution
• Support partnership development with local businesses, tourism bodies and cultural events
• Maintain and evolve the hotel’s brand toolkit and ensure consistency across all guest touchpoints
  
  

Media, PR and Influencers

• Liaise with the hotel’s PR agency to support media planning, story pitching and editorial outreach
• Manage influencer and media family visits including proposals, execution and follow-up
• Track media coverage, maintain a content library and contribute to PR reporting
  
  

Cross-Functional Collaboration and Administration

• Collaborate with Revenue, Food & Beverage, Events, and Operations to align marketing activity with business needs
• Manage the hotel’s marketing calendar, lead campaign updates and contribute to commercial strategy discussions
• Raise and track purchase orders, manage supplier invoices and support budget planning
• Prepare post-campaign wrap-ups and internal performance reporting
  
  

What We’re Looking For

Experience and Competencies

• Minimum 3–5 years of experience in a marketing, communications, or brand-focused role
• Tertiary qualifications in Marketing, Communications, Media, or a related field
  
  

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

At Westin, we are committed to empowering guests to regain control and enhance their well-being when they need it most while traveling, ensuring they can be the best version of themselves. To achieve the brand mission of becoming the preeminent wellness brand in hospitality, we need passionate and engaged associates to bring the brand’s unique programming to life. We want our associates to embrace their own well-being practices both on and off property. You are the ideal Westin candidate if you are passionate; you are active and take pride in how you maintain your well-being; you are optimistic; you are adventurous. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.