Marketing Lead

The Role You Could Play

As a Marketing Lead, you are responsible for managing the end-to-end execution of omni-channel marketing initiatives across key category and brand initiatives, ensuring all activity ladders up to the broader MECCA category strategies and MECCA Brand DNA.

You’ll own day-to-day brand relationships, lead key brand projects from brief through to execution, and manage priorities across multiple timelines. Building strong cross-functional partnerships with Brands & Buying and Marketing Channel teams is essential, as you shape marketing strategies aligned to MECCA Customer Activity Calendar and each brand’s unique positioning and business objectives.

You will be responsible for:

• Lead end-to-end planning and execution of brand campaigns across MECCA’s portfolio
• Partner with Brands & Buying to shape monthly priorities and ensure alignment with category strategies
• Act as the central contact for key brands, managing strategic briefs, campaign development, and cross-functional collaboration across Creative, Content, and Digital teams
• Drive omni-channel activations (Events, PR, Influencer, Digital, VM), ensuring timely delivery, brand alignment, and premium execution
• Develop and implement annual marketing plans for strategic brands, in partnership with internal stakeholders and brand partners
• Represent and advocate for brand needs, ensuring plans reflect both MECCA’s strategic goals and brand DNA
• Deliver post-campaign reporting and insights to inform future planning and elevate performance
• Lead marketing initiatives at a category and sub-category level, driving growth through storytelling, innovation, and market trend analysis
• Contribute to planning meetings and support weekly trade updates with marketing solutions and pivots
• Build strong, collaborative relationships across internal teams and external brand partners
• Ensure transparent, proactive communication of priorities and campaign progress
• Act as a connector within the marketing team, supporting integrated and efficient plan delivery
  
  

What You Will Bring

As a Marketing Lead you will independently drive brand marketing initiatives, you will also support the strategic direction of the category contributing to the growth by supporting category-led marketing plans. Success in this role relies on strong project ownership, a collaborative mindset, and the ability to balance creative ambition with commercial focus.

You will be able to demonstrate the following:

• Minimum 4+ years of marketing experience within a high-performing brand or agency environment, ideally with omni-channel retail exposure.
• Proven success in delivering strategic, multi-channel marketing campaigns with measurable impact.
• Skilled in stakeholder management and building strong cross-functional relationships.
• Excellent verbal and written communication, with the ability to influence and present ideas clearly across varying levels and team environments.
• Strong project management capabilities – able to juggle multiple priorities, meet deadlines, and adapt quickly in a dynamic environment.
• Entrepreneurial and growth-focused – always looking for new opportunities to evolve brand presence and campaign impact.
• Solutions-oriented and pragmatic – thrives on finding creative ways forward, even in challenging or ambiguous situations.
• Calm, composed, and resilient under pressure, with a positive approach to change and uncertainty.
• Collaborative team player who prioritises team outcomes over individual agendas and actively seeks feedback to grow.
• Continuously curious and committed to learning – actively drives personal development and keeps pace with evolving industry trends.
• Challenges the status quo to improve systems and outcomes, always striving for better ways of working and delivering value.
  
  

Your Life At MECCA

Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn’t be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way!

Some of our other team member benefits include:

• Professional development programs and first-class digitised learning offering
• Health and well-being initiatives
• Reward and recognition programs
• Access to bonus and incentive programs
• Access to quarterly product allowance
• Up to 40% discount 
  
  

Benefits are subject to company policy, as updated from time to time.

There are also so many other ways in which you’ll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way.  To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca and for all current opportunities, visit http://www.mecca.com.au/careers