Digital Marketing Manager | Richmond, Melbourne

The opportunity:

Fitness & Lifestyle Group (FLG) is on the lookout for a Digital Marketing Manager to take responsibility for developing and executing the digital and lower funnel marketing efforts of Goodlife Health Clubs.

As a key player in our marketing team, you'll work closely with Goodlife's Senior Marketing Manager to lead the paid and owned digital strategy, ensuring it seamlessly aligns with our full-funnel approach. Your focus will be on delivering strong commercial outcomes - boosting brand consideration, generating high-quality leads, and driving member acquisition.

This role is highly collaborative, partnering with teams across Marketing, Club Operations, and Legal to bring to life impactful, insight-led campaigns. You'll be hands-on in using performance data to continually optimise campaigns in real time - maximising ROI, strengthening key brand metrics, and fuelling growth.

We're looking for a commercially minded digital expert with a deep understanding of paid media strategy and execution. You'll bring a sharp eye for investment prioritisation and a results-driven mindset to help us achieve our broader business goals.

Key duties and responsibilities include (but are not limited to):

• Lead the end-to-end management of paid media campaigns across current and future programmatic platforms eg: Meta, Google, YouTube, Spotify

• Define audience targeting, bidding strategies, and creative rotations to optimise ROI

• Own campaign tagging, tracking, and reporting setup to ensure accurate performance data

• Partner with agency teams and platform partners to apply best practice and testing frameworks

• Collaborate with the Senior Marketing Manager to align digital activity to the broader campaign calendar

• Manage the paid digital execution of all GTM campaigns including product launches and tactical bursts

• Brief and manage creative asset development with internal creative and production team

• Track and manage media budgets in partnership with your manager and HOD

• Ensure digital assets are tailored to platform specifications and campaign objectives

• Manage the brand's presence across social platforms including content calendars, scheduling and reporting

• Monitor, measure, and report on campaign performance and key KPIs (leads, CPA, ROAS, CTR, engagement etc.)

What you'll bring:

• Proven experience in marketing - media strategy, planning, and buying, preferably in a marketing or advertising agency environment

• In-depth knowledge of various media channels, platforms, and advertising technologies

• Hands on experience with Paid Search, Paid Social, Google Analytics, SEO, Google Tag Manager and floodlight tags
• Experience with organic social media marketing

• Strong analytical and data interpretation skills to drive insights and make data-driven decisions

• Excellent communication and presentation skills to effectively convey media strategies and results to stakeholders

• Strong project management and organisational skills, with the ability to manage multiple campaigns simultaneously

In return we offer you:

• A passionate, innovative, energetic, and supportive culture. It's something we're really proud of at FLG, and you'll feel part of the family from day one

• You'll also benefit from our industry-leading learning and development offering - we pride ourselves on supporting and developing our team members, providing them with the learning and skills they need to build a long-term career with us

• Hybrid working (a mixture of in-office and work from home)

• A competitive salary package + a wide range of benefits including a free gym membership for you and the person of your choice

• Additional benefits as part of our recognition of service scheme

About Fitness and Lifestyle Group

Fitness and Lifestyle Group (FLG) is the leading fitness, health, and wellness group in the Asia-Pacific region, headquartered in Australia. Our mission is to make a meaningful, positive impact on people's lives through innovative and diverse health and wellness offerings, both physical and digital.

FLG's portfolio includes globally recognised brands such as Fitness First Australia, Goodlife Health Clubs Australia, Jetts Fitness New Zealand & Thailand, Zap Fitness, and Barry's. With 319 locations across Australia, New Zealand, and Southeast Asia, we support over 585,000 members in leading healthier, more active lives.

Our Commitment to Diversity and Inclusion:

At Fitness and Lifestyle Group we bring positive energy and attitude to work every day, we are proud of who we are and who we work for. We don't just accept individuality; we encourage it and acknowledge the value diversity and inclusivity brings to our organisation. We pride ourselves on empowering our team to be their authentic selves at work.

We welcome applications from Aboriginal and Torres Strait Islander People, people of all ages, race, sex, intersex status, gender identity, sexual orientation, people with a disability and from o