Direct Acquisition, Growth Specialist

Your SUPER career starts here

As one of Australia's largest profit-for-members superannuation funds, we always remember whose money it is and whose future we're looking after. We work to reimagine a new way forward for our 1.1 million members and their communities. Each other. And our world.

Sound good? Learn more about us and what we do at awaresuper.com.au

Your New Role

• 12 month max term role
• Open to Sydney, Melbourne or Brisbane based candidates

As a Direct Acquisition Growth Specialist, you will be part of the Acquisition Value Stream team. Your primary responsibility will be to attract, activate, onboard, and retain members through various channels, including direct and intermediated sources. You will manage end-to-end campaign execution across performance media channels, collaborating cross-functionally to optimize acquisition campaigns that comply with regulatory requirements and deliver strong member engagement.

Key responsibilities will include:

• Oversee the creation, iteration, and distribution of creative and copy for campaigns
• Partner with analytics and compliance teams to ensure data-driven and compliant campaigns
• Utilise cohort analysis and behavioural segmentation to tailor messaging by audience
• Continuously recommend optimisations to enhance prospective member experiences across various channels
• Measure and report on performance using metrics like ROAS, customer lifetime value (CLV), CPA, and CVR.
• Responsible for executing activities, campaigns, and enhancements through squad-based delivery
• Contribute to the ongoing optimisation of digital acquisition channels and journeys
• Stay updated on industry trends in digital advertising and online growth.

To be successful in this role you will have the following skills and experience:

• Bachelor's or Master's degree in Marketing, Design or technology or equivalent work experience
• Working Knowledge of Marketing and advertising technology, including Customer Data Platforms and Analytics platforms
• Very strong knowledge of current and emerging maketing technology and journey / experience design
• Ten or more years of experience in Marketing / Digital Marketing / IT, preferably within financial services with demonstratable leadership responsibilities
• Five or more years experience in Lifecycle marketing or equivalent role, preferably within financial services
• Broad knowledge of the Superannuation industry
• Strong analytical and problem-solving skills
• Highly competent planning and coordination skills; demonstrated by an ability to manage conflicting priorities to optimise the achievement of business objectives
• Excellent communication and facilitation skills, including the ability to facilitate large groups of executives and other senior staff
• The idea of being part of our growth is exciting and you want to play a pivotal role in making super simple.
• You are balanced in accepting risk in any decision you face. You are curious to understand risk context and choose to speak up as we simplify, learn and grow.

Employee Experience

We understand that not everyone works in the same ways. We value flexibility and know that it helps you manage work and life.

Why you’ll love working at Aware Super:

• Have a super impact: You’ll think big and care deeply to help more Australians live their best lives in retirement.
• Be part of something super unique: You’ll work to reshape super and retirement. We’ll invest in your growth and give you the opportunity to work on career-defining projects.
• Work with super humans: You’ll work hard and innovate, but also have some fun along the way.
• Feel super cared for: We’ll support your wellbeing today, as well as in the future. Enjoy a health & fitness reimbursement, work from home technology reimbursement, salary continuance insurance and organisation-wide meeting free zones.

The Aware Super difference

At Aware Super, we believe that diversity of thought, background and experience creates better outcomes for our members and communities and a stronger sense of belonging for our people. We value a diverse workplace and strongly encourage women, Aboriginal & Torres Strait Islander people, people with cultural and linguistic diversity, LGBTQIA+ individuals, people with disabilities, and mature-age individuals to apply. We are proud to be consistently recognised as an Employer of Choice for Gender Equality and our CEO, Deanne Stewart, is a Pay Equity Ambassador.