Director of Business Development

URUS Director of Business Development – APAC will play a critical role in activating growth strategies that align with our vision of Better Cows for a Better World. Anchored in value creation, customer centricity, and cross-functional collaboration, this role is responsible for driving the profitable expansion of the URUS portfolio across the Asia Pacific (APAC) region. With accountability for business development planning, market analysis, sales enablement, and project execution, this leader will identify and prioritize growth opportunities, primarily organic, across both retail and wholesale channels.

The URUS Director of Business Development – APAC will serve as a strategic partner to local commercial teams, ensuring readiness for product and program launches, guiding go-to-market strategy, and optimizing channel partnerships. The role will also oversee business development KPIs, budget performance, and cross-brand coordination while modeling URUS values and compliance standards. Entrepreneurial in mindset and collaborative in approach, this role will be a key driver of regional growth, portfolio activation, and strategic alignment within a complex and evolving market landscape.

Primary Responsibilities

Strategic Business Development

• Develop and execute the annual business development plan strategy
• Identify business cases and prioritize primarily organic growth options within the region
• Own product, program, service and channel opportunity development within the APAC region
• Lead selection and proposal of go to market partners

Market Development

• Partner with local commercial leaders to shape strategies that reflect competitive dynamics, regulatory considerations, and evolving customer needs
• Conduct in-depth market analysis and business casing to evaluate sales readiness, technical readiness, and channel enablement decisions
• Identify and capitalize on emerging market opportunities, adapt strategies to the varied regional market landscape, and assess new product offerings
• Prioritize resource allocation to high-growth geographies and segments
• Collaborate with global development and region partners to source appropriate funding and/or co-investments to develop projects
• Cultivate ongoing positive and productive business networks and relationships among industry partners (vendors, suppliers, associations, distributors) with potential to contribute growth

Sales Enablement

• Cultivate strong, long-lasting relationships with branded sales leaders, key distributors, value-added resellers, and industry stakeholders
• Support achievement of full potential market opportunities by improving quality of distributors and branded sales teams
• Support development and performance through training and development initiatives internally and externally
• Conduct product lifecycle analysis (e.g., adoption and growth curves) in the region

Project Management

• Create appropriate contact cadence within the URUS global team
• Create and implement project charters, teams and governance
• Oversee and report on relevant KPIs and targets while taking proactive corrective actions where necessary, including “fail fast” choices

Financial Management

• Oversee and manage business development projects and budget resources
• Achieve regional sales and CCR budget associated with business development initiatives
• Collaborate with finance and supply chain partners to ensure financial rigor, risk mitigation, and adherence to global URUS guidelines

Cross-functional Collaboration:

• Work closely with product development, marketing, technical services, and other matrix teams to ensure that voice of customer needs are considered
• Act as a key commercial voice in cross-functional product development discussions
• Partner with technical marketing and learning & development teams to ensure value propositions are well articulated
• Be an example and role model of reliable partnership with key cross-functions including commercial finance, people, marketing and regional business development staff
• Collaborate toward global business development excellence with peers and marketing in other URUS regions outside APAC

Compliance and Ethics:

• Ensure all business activities comply with legal, regulatory, and ethical standards and promote the company’s values across the region
• Model the highest standards of professional conduct and ensure regional leaders reinforce ethical decision-making in daily operations
• Monitor completion rates of all mandatory compliance training and ensure continuous reinforcement of a values-based culture in the region

Requirements

• Bachelor's degree in Animal Science, Agriculture, Business, or a related field; advance degree (MBA, MS, DVM) preferred
• 10+ years of progressive experience in sales leadership within the agriculture, animal genetics, or livestock industry, with a focus in APAC
• Proven track record of achieving sales targets and driving business growth in complex, multicultural environments
• Strong understanding of bovine genetics and breeding practices, along with a passion for advancing animal agriculture
• Exceptional leadership and team-building skills with experience managing remote teams across multiple countries
• Excellent communication and negotiation skills, with fluency in English; proficiency in Spanish or French languages is a plus
• Cross-cultural Communication: Effectively engage across diverse cultures and business practices