General Manager - Product, Property & AI

REA Group


Date: 13 hours ago
City: Richmond, Victoria
Contract type: Full time
  • Customer-obsessed product leader who thrives on innovation, growth and the transformative power of AI
  • Be at the forefront of digital real estate
  • Permanent role based in Melbourne or Sydney

We're REA



With bold and ambitious goals, REA Group  is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to have been named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the team fits in

We're seeking a visionary General Manager – Product to lead the consumer product strategy for three of Australia’s most innovative property and lifestyle platforms: property.com.au, Flatmates, and be accountable for delivery of a next AI powered search product on our flagship, realestate.com.au.

You will shape the future of how millions of Australians discover property, connect with co-living opportunities, and experience intelligent, AI-driven search. Working closely with Design, Engineering, Data Science and Commercial leaders, you’ll bring best-in-class consumer experiences to life — at scale.

What The Role Is All About

  • Set and execute the vision and strategy for REA's next-generation property and lifestyle platforms, focusing on consumer value, business growth, and market leadership
  • Lead high-performing product teams across property.com.au, Flatmates, and REA’s AI-first search experience, embedding GenAI and large language models into the core user journey
  • Champion a customer-centric product culture that combines deep empathy, experimentation, and rapid delivery
  • Drive platform innovation using AI, data, and emerging technologies, enhancing search relevance, personalisation, and utility across REA’s consumer portfolio
  • Collaborate across REA to ensure product-market fit, brand distinctiveness, and commercial outcomes
  • Define success with clear product metrics, owning P&L outcomes in collaboration with finance and commercial teams
  • Represent REA’s product vision with executive leadership, industry forums, customers and external partners

Who We’re Looking For

  • Proven experience as a senior product executive (GM, VP, Director level) in consumer technology, marketplace, or media platforms
  • Demonstrated success leading digital products at scale, ideally within classifieds, real estate, lifestyle, or travel verticals
  • Strong fluency in AI/ML, GenAI and modern data platforms, with a practical understanding of how to apply them to improve consumer experiences
  • A strategic thinker with a bias for action, able to translate long-term vision into focused delivery
  • Deep empathy for consumers, combined with the rigour of hypothesis-led product development and testing
  • An inspiring leader who grows talent, champions diversity of thought, and builds healthy, high-performance teams
  • Exceptional communication and influence skills, with experience engaging at board and C-level

The REA Experience

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow.

Some of our Perks & Benefits include: 

  • A hybrid and flexible approach to working
  • Flexible leave options including, birthday leave and purchase additional leave
  • Flexible parental leave offering for primary and secondary carers
  • Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity
  • Hackdays so you can bring your big ideas to life  

Our commitment to Diversity, Equity, and Inclusion  

We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.

Join our Talent Neighbourhood

Keen to be part of REA but didn't find a perfect match with this opportunity? Perhaps the timing isn't right? You should join our Talent Neighbourhood!

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