Digital Marketing (Email & Paid Media) Specialist

About us: 

Making a meaningful difference with mission-critical software that empowers communities to thrive.

ReadyTech is more than just a one-trick pony playing in one market with one product, or one customer. We re-imagine, design, develop and deliver technology to solve our customer’s diverse problems – supporting multiple businesses across a variety of markets to be ready for anything. 

We’re an ASX-listed company which means we are stable, have a strong track record of sustainable growth and have a significant number of long-term customers.  So, what does this mean for you? It means we can offer you an experience that will push you to be your best, provide career-building challenges, and that will offer you numerous growth opportunities that can’t be found in any other company.

It’s an inclusive environment where there is no place for politics, where we get our heads together to solve the problems that really matter to our customers, and where we always stay focused on our north star – the communities we serve, and society at large.

The Key Accountabilities Of The Role

• Lead execution and optimisation of ReadyTech’s paid media campaigns – across acquisition
  
  
  

and growth initiatives.

• Ensure paid media is targeted, sequenced and performing in alignment with campaign goals
  
  
  

and funnel stages.

• Collaborate with campaign owners to build, deploy and iterate on email journeys that deliver
  
  
  

clear engagement outcomes.

• Support a strong test-and-learn culture across both channels, driving continuous improvement
  
  
  

in targeting, content, and conversion.

• Partner with Marketing Ops to ensure campaign tracking, data capture, and reporting
  
  
  

foundations are in place.

The Key Responsibilities Of The Role

• Set up and manage paid campaigns in platforms such as LinkedIn Campaign Manager and
  
  
  

Google Ads, including audience building, ad creation, budget management and

optimisation.

• Translate campaign briefs into clear paid media strategies – selecting the right channels,
  
  
  

objectives and creative placements for success.

• Monitor campaign performance in-flight and apply real-time adjustments to optimise results
  
  
  

and spend efficiency.

• Collaborate with Campaign Marketing Leads to build and refine nurture sequences and
  
  
  

triggered email campaigns.

• Optimise email execution for cut-through and conversion – including subject lines, layout, CTA
  
  
  

hierarchy, and mobile responsiveness.

• Support segmentation, personalisation, and automation rule building in marketing automation
  
  
  

platforms.

• Implement and maintain best-practice tracking via UTM parameters and platform
  
  
  

integrations.

• Feed performance observations and learnings into campaign retros and planning discussions
  
  
  

The Key Requirements For The Role

• Deep executional capability across paid digital channels – from setup to optimisation.
• Strong attention to detail and ability to manage multiple campaigns and assets across channels.
• Collaborative working style with an ability to partner closely with campaign owners to drive results.
• Strong understanding of what drives email engagement and how to optimise for response.
• Comfortable working with digital platforms, automation tools and performance data.
• Solid grasp of paid media mechanics – including platform nuances, bidding strategies, and audience targeting.
• Understanding of full-funnel marketing principles and the role of paid and email within B2B buyer journeys.
• Familiarity with email deliverability, segmentation, and personalisation strategies.
• Awareness of how campaign performance connects to pipeline and growth goals.
• 3+ years’ experience in digital marketing with hands-on ownership of paid media and email marketing delivery.
• Experience in B2B and/or SaaS environments with multi-channel campaigns and long buyer cycles.
• Proven ability to execute, test and optimise digital activity to meet performance targets.
  
  
  

Why you should become a ReadyTecher: 

• A day off for your birthday- hip hip hooray!
• Additional 4 days of leave each year
• ReadyTecher Awards each quarter with the chance to win flights and accommodation to Hamilton Island
• Hybrid work, with in-house baristas in Australia via the Ready Beans team
• Access to Sonder- a technology-driven platform supported by safety, medical and mental health experts - available 24/7
• Paid parental leave
• Additional paid leave for miscarriage, endometriosis and menopause
• Volunteer leave
• Flu vaccinations
• And plenty of ReadyTech merch drops along the way!
  
  
  

ReadyTech is committed to seeing things through each other's eyes. We invest deeply in relationships by offering positivity, fairness and empathy in every interaction and love that everyone is different. We're proud to be an equal opportunity employer that celebrates our diversity of race, beliefs, sexual orientations, gender identities, age, disability status, marital status and more - so that every single one of us can feel like we belong.

As part of our commitment to ensuring a safe and secure working environment for all employees and in compliance with Australian regulations, please note that if selected for this role, you will be required to complete a comprehensive police check and an Australian working rights check. Should you have any questions or concerns regarding these requirements, please feel free to contact us.

So, if you are ready for anything, please apply today. Please note that if your application is progressed to the next stage, we will send you some testing to complete as part of your application as we have found this helps us to quickly identify potential ReadyTechers!

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