Sales and Events Executive Full Time/ Melbourne

We are Signature Hospitality Group, home to some of the country’s most iconic food, drink, and good-times destinations. From packed-out sports bars to clinking cocktails and game-day celebrations, our venues are built for connection. We’re the team behind The Sporting Globe, TGI Friday’s and Varsity with 50+ venues and growing across Australia.

As the Sales and Events Executive at Signature Hospitality Group, you will drive sales through the execution of exceptional events and group reservations across the brands. You will play a pivotal role in achieving revenue growth targets while delivering memorable experiences for our clients. Through proactive sales initiatives, impeccable customer service and strategic event planning, you will contribute to the continued success and expansion of the business.

Primary Responsibilities

• Promptly manage and respond to all incoming leads across various channels with the aim to convert enquiries into sales
• Drive outbound sales efforts to proactively secure new business for venues
• Build and maintain a sales pipeline through database building and lead generation
• Create and customise event packages in line with market trends and customer preferences
• Recommend tailored packages and prepare quotes to meet the specific needs of clients
• Handover functions to venue teams seamlessly, ensuring exceptional service delivery
• Follow up with clients post-event for feedback and remarketing
• Generate reports to track sales performance and contribute to overall sales and reservations strategy
• Cultivate and nurture relationships with clients and industry contacts to drive repeat business
• Attend meetings and liaise with the operations team and individual venues
• Support the Group Sales & Events Manager with administrative tasks
• Collaborate with the marketing team on campaigns and promotions to drive sales and event attendance
• Achieve monthly, quarterly and annual sales targets through developing strategies to increase functions and reservations
• Be on top of industry trends and conduct regular competitor analysis to stay ahead in the market
• Continuously assess and improve the efficiency of sales processes and procedures
• Ensure online listings, website, function packs etc are all kept up to date
  
  

KEY SELECTION CRITERIA

• Minimum 2-3 years experience in a similar role, demonstrating a track record of successful sales, particularly outbound
• Strong organisational skills with the ability to multitask and prioritise effectively
• Excellent communication and interpersonal skills to build rapport with clients and stakeholders
• A passion for sales and building and maintaining relationships
  
  

BEHAVIOURAL COMPETENCIES

• Customer focus
• Company pride and team loyalty
• Confidence and enthusiasm
• Professionalism and expertise
• Compassion and humanity
• Commitment to goals and results
  
  

WHY JOIN THE TEAM

• Competitive remuneration package
• Rapidly expanding business with opportunities to progress within the company and across brands
• Opportunity to make a significant impact on revenue growth
• A fun and energetic team environment
• Be celebrated through recognition, birthdays, team events, lunches and more!
• Ongoing training and development
• Fully stocked kitchen with snacks and drinks
• Discounts across The Sporting Globe and TGI Friday’s network
  
  

Other Information

• Although the position is mainly worked between Monday to Friday, evening and weekend work may be required.
• Travel to interstate and remote/regional areas may be required.