Conversion Optimisation Lead

About hipages:

We're hipages, a proudly Australian, ASX-listed tech company and the #1 platform connecting homeowners and tradies for home improvement. We are on a mission to transform the trade industry and build better lives for everyone. With team members across Australia, New Zealand, the Philippines, and Vietnam, we're thriving together in a true One-Team culture.

We're certified as a Great Place to Work, and WORK180's #1 Employer for Women. We're proud to offer benefits that empower you, and a workplace where everyone belongs, contributes and grows. At hipages, you'll find purpose, career growth and the work that truly makes an impact on everyday Australians.

About the role:
As the Conversion Optimisation Lead, you'll drive rapid, measurable growth across our marketplace by improving conversion rates at every critical touchpoint - from job submission flows for homeowners to lead capture for tradies.

This role sits within both the core Acquisition Team and the Marketplace Growth Team, where you'll lead the Marketplace Conversion team - a cross-functional team working across marketing, design, engineering and analytics. Together, the team will build and scale an experimentation pipeline to optimise modal flows, landing pages, forms and onboarding experiences. Your objective is to increase the volume of high-quality jobs by homeowners and qualified leads submitted by tradies through continuous optimisation and testing.

Why join our Marketing team?

• A clear company purpose and a STRONG brand
• Hybrid working model - 50% work from home
• Cross-functional collaboration
• In-house Talent Development team to prioritise personal and career growth
• Competitive salary, benefits and perks, plus equity via our Employee Share Program

How you will add value:

• Cross-Functional Collaboration: Work alongside Product Designers, Engineers, Analysts and the Head of Acquisition & Growth to implement fast iterations aligned to OKRs.
• Full Funnel Ownership: Own end-to-end optimisation across high-intent touchpoints, including homeowner job posting and tradie lead submission flows.
• Experimentation Engine: Build and run structured A/B and multivariate tests across desktop, mobile and app experiences.
• Rapid Feedback Loops: Use insights from analytics, heatmaps, session recordings and user interviews to uncover friction points and conversion drop-offs.
• Optimisation Systems: Establish and maintain a CRO playbook and prioritisation framework for experimentation.
• Impact-Driven Execution: Prioritise initiatives that deliver outsized impact on conversion and marketplace health metrics.

About you:

• 6+ years' experience in CRO, digital experimentation or growth optimisation, ideally within marketplaces or performance-focused digital environments.
• Strong experience using tools like Google Optimize, GrowthBook, Optimizely, VWO, Mixpanel, Amplitude, Hotjar or similar.
• Proven track record of delivering quantifiable lift across funnels via testing and iteration.
• Able to balance statistical rigour with scrappy, speed-first testing in high-velocity environments.
• Comfortable working closely with design, engineering and analysts to ship impactful changes quickly.
• Confident in pulling insights from data tools and translating them into test hypotheses.
• Familiarity with UX best practices, persuasive design principles and behavioural psychology.

Life at hipages:

We offer more than just a job—we offer an inspirational 'home away from home' where you can show up as your authentic self and do your best work every day. Recognised as a Great Place to Work, we're proud of the inclusive, supportive culture that lets people thrive.

You'll work with the best tools and tech, and what you do will have a direct impact on our products, services, and customers. We invest deeply in career development for all, and our coach-style leadership means you're guided, not micromanaged—no surprise that 85% of our team say their leader is truly great.

Wait, and there is more:

• Diverse, collaborative teams who love solving problems and seizing new opportunities
• Agile, cross-functional squads—from hackathons to roadshows and team off-sites, you'll experience it all
• Competitive benefits, including extra leave for birthdays, volunteering, service anniversaries, and parental leave
• Continental breakfasts, fresh fruit, and healthy snacks to fuel your day
• Prime Sydney CBD location just steps from Town Hall and Gadigal Stations, with indoor/outdoor spaces built for connection
• Tailored development support, from mentoring to stretch projects and growth pathways
• A vibrant social scene, with regular events, and team-building activities, because we work hard and play hard too!

We prioritise Diversity:

Innovation & Collaboration are two important core values at hipages which both cannot be achieved successfully without a diverse and inclusive team. We don't expect you to be an expert in all areas and we are more interested in learning about you as a person, a team member and/or a leader. We have been endorsed by Work180 for our commitment to advancing women's careers and are proud of our diversity of cultures, age span and sexual orientation/identification.

Research shows that while men apply for jobs when they meet an average of 60% of the criteria, women and other minority groups tend to only apply when they check every box. So if you don't tick every single box above, but you think you would be a great fit for the role and the hipages team, we encourage you to apply, we would LOVE to hear from you!

We are a Circle Back Initiative Employer – we commit to respond to every applicant.

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