Digital Marketing Specialist

Meet: PlayHQ

• Founded: 2018
• Location: Melbourne HQ
• Ways of working: Hybrid, Part-time
• Product: SportsTech, SaaS Platform
• Funding: Series A, $10M AUD (2018)

The Story

PlayHQ is on a mission to unleash the life-changing power of community sport by increasing participation and engagement. They’ve reimagined sport technology with a seamless, mobile-first digital platform that connects players, volunteers, admins, and codes in one place.

They’ve laid the groundwork for a digital revolution in community sport—and now, it’s game time. As they enter a high-growth phase, they’re looking for brilliant people to help make the experience easier, faster, and more connected for all involved.

The Role

PlayHQ is on the lookout for a Digital Marketing Specialist to join the team part-time (20 hours per week). This is a key role to support the Group Marketing Manager—optimising performance, improving discoverability, and enhancing the digital journey across key platforms.

You’ll work closely with the Marketing, Product, and Customer teams to manage PlayHQ’s web presence, run email marketing automation, and deliver sound SEO initiatives—making sure the right people find the right message at the right time.

This is a hands-on role, suited to someone who’s comfortable with ambiguity, works independently, and thrives in a fast-moving, purpose-driven business.

You will:

• Own SEO performance—optimising for traffic, engagement, and conversion
• Manage and maintain CMS content updates across the PlayHQ website
• Deliver data-informed, high-performing email marketing campaigns (including A/B testing)
• Partner with product and growth teams to support platform adoption and feature launches
• Monitor performance metrics across key digital channels and iterating based on insights

What You Bring To The Role

You’re a self-starter with ~5 years’ experience in digital marketing. You’re confident wearing a few different hats and moving between strategy and execution.

You’re likely someone who:

• Has solid experience across CMS platforms
• Knows their way around email automation and has executed effective, well-targeted campaigns
• Understands how to grow web traffic and boost SEO performance
• Can translate analytics into action (and isn’t afraid to test, tweak, and repeat)
• Thrives in an autonomous role and loves solving problems proactively
• Is comfortable in a part-time setup and can manage time independently

Bonus points if you’re passionate about sport, community, or both.

What's In It For You?

Hybrid & flexible, 20 hours/week (flexible across a couple or multiple days)

Remote first work, hybrid between home & their Melbourne HQ. There’s an open tab at the local coffee shop so your morning cuppa is always on them!

Flexibility to make work + life play nice together…so you can pick your kids up, head to the gym, or even coach a local sport team and make up the time later.

Do work that matters, with heart. Use tech as a force for good & have a positive impact on both local communities and the health and wellbeing of Australians, especially young kids!

Learning + development budget to support your growth!

These folks love getting together & having a bit of fun. A busy social calendar of activities to keep you connected with the team.

Next Steps?

This is a fabulous opportunity to be part of a small, mighty, and mission-led team at PlayHQ.

If this sounds like your kind of gig, say hi—we’d love to meet you!

Brett Skeen

[email protected]

Sara Bienias

[email protected]