Head of Jack Daniels

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal For best results, use Google Chrome to view this page Quote from Hiring Manager Jack Daniel’s is more than a brand — it’s a cultural icon. This is a unique opportunity to lead the No.1 spirit trademark in Australia and shape one of Brown-Forman’s most strategically significant global markets. We’re looking for a bold leader to drive continued growth through innovation, creativity, and commercial excellence Meaningful Work From Day One You will lead the strategic direction, marketing execution, and team management for Jack Daniel’s Family of Brands (FoB) in Australia — a $500M+ Net Sales business that represents over 85% of the ANZPI brand profit. As a key member of the marketing leadership team, you will be responsible for maintaining our market-leading position and driving long-term brand growth through innovative and impactful marketing What You Can Expect

• Leads the strategic planning and positioning of the Jack Daniel’s trademark across RTD, Flavours, and Super Premium segments
• Directs a high-performing team of brand and activation managers to deliver best-in-class execution
• Develops annual brand plans and owns a $15M+ brand investment budget to ensure impactful, efficient spend
• Partners with sales and channel teams to activate marketing strategies seamlessly across all touchpoints
• Manages end-to-end campaign execution in collaboration with creative, media, experiential, and digital agencies
• Provides strong commercial insight, leveraging analytics and insights to inform decisions and optimize spend
• Drives innovation and long-term portfolio development in partnership with regional and global teams
• Oversees performance tracking, measurement, and continuous improvement of all brand-building activities
• Champions brand health, team culture, and strategic influence across internal and external stakeholders
• Leads sponsorship negotiations and brand partnership development aligned to brand values and growth goals

What You Bring to the Table

• Proven ability to lead and develop high-performing teams in a fast-paced, consumer-centric environment
• 8+ years in brand strategy and category growth roles, including at least 5+ years in leadership positions
• Strong understanding of marketing fundamentals across ATL, BTL, digital, and experiential channels
• Demonstrated commercial and financial acumen, including ownership of significant marketing investment
• Experience developing and executing large-scale brand plans within FMCG or premium brand environments
• Tertiary qualification in Marketing, Business, or a related field
• Local market experience and activation knowledge

What Makes You Unique

• Experience within the liquor industry or managing on-premise marketing strategies
• Deep knowledge of the Australian trade landscape, particularly within the retail and hospitality sectors
• Background in consumer insights, trade marketing, or commercial roles.
  Track record of leading large-scale events, brand partnerships, and sponsorships.
  Experience working with global brand teams to adapt strategy for local relevance

Who We Are We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work What We Offer Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce #LI #jackdaniels Requisition Type: Employee Management Level: Leader Global Job Level: L4 Number of Openings Available: 1