Marketing Manager
SmartUi Group Pty Ltd
Date: 9 hours ago
City: Miranda, New South Wales
Contract type: Full time
About Us
SmartUi started with a clear mission: to free finance teams from the inefficiencies of manual, document-heavy processes. Since then, we’ve grown rapidly; earning the trust of some of the construction industry's most respected names.
As construction companies modernise globally, they turn to SmartUi for tailored, high-impact automation that delivers speed, visibility, and control. Our next chapter is about expanding our platform and our market reach to become the leading Intelligent Document Processing provider for the construction industry.
We're entering an exciting new phase, expanding our platform and our reach; and we need a commercially minded, digitally capable and strategically aware marketer to help tell our story and drive growth.
About The Role
We’re looking for an experienced all-round Marketing Manager who can build, execute, and optimise multi-channel marketing programs to meet lead generation targets, support sales, and elevate SmartUi’s presence and brand in the market. This is a hands-on role where you’ll own both the strategic marketing and execution across website, CRM, digital, content, campaign, events, and analytics.
You’ll play a key role in aligning marketing with sales targets, refining our ICP messaging for construction industry decision-makers, and supporting our critical Premier partnership strategy.
You’ll work closely with the Managing Director, Head of Sales, and product teams, and be supported by our fractional Head of Marketing who will provide strategic guidance and mentorship.
Key Responsibilities
Campaigns & Demand Generation
3–5 years’ experience in a B2B SaaS or technology marketing role with proven results in pipeline generation.
Experience marketing to mid-market or enterprise decision-makers (CFOs, Heads of Finance).
Confident working with Zoho Automation/Campaigns (or similar) and comfortable managing CRM processes and lead workflows.
Strong understanding of sales enablement needs in complex buying cycles.
Comfortable with data; you enjoy measuring what’s working and iterating.
Curious, proactive, and commercially minded.
Why Join SmartUi?
At SmartUi, we’re not just building software; we’re reshaping the way finance teams work across the construction industry. Our mission is to eliminate the mindless admin that clogs up high-performing teams, replacing it with smart, intuitive automation that lets people focus on what really matters.
We’re a fast-growing, founder-led company with big ambitions. We've built a reputation for delivering real results for our clients, and we’re just getting started. Our next phase is about scale, product innovation, and owning the intelligent document processing space in construction.
This is your chance to get in early on something meaningful; to shape the marketing engine of a business that’s out to make bold moves. You’ll be working with a team that values substance over hype, ideas over egos, and progress over perfection.
If you’re hungry to create impact, love the challenge of scaling a category-defining company, and want to do it alongside good humans who care - this is the place for you.
SmartUi started with a clear mission: to free finance teams from the inefficiencies of manual, document-heavy processes. Since then, we’ve grown rapidly; earning the trust of some of the construction industry's most respected names.
As construction companies modernise globally, they turn to SmartUi for tailored, high-impact automation that delivers speed, visibility, and control. Our next chapter is about expanding our platform and our market reach to become the leading Intelligent Document Processing provider for the construction industry.
We're entering an exciting new phase, expanding our platform and our reach; and we need a commercially minded, digitally capable and strategically aware marketer to help tell our story and drive growth.
About The Role
We’re looking for an experienced all-round Marketing Manager who can build, execute, and optimise multi-channel marketing programs to meet lead generation targets, support sales, and elevate SmartUi’s presence and brand in the market. This is a hands-on role where you’ll own both the strategic marketing and execution across website, CRM, digital, content, campaign, events, and analytics.
You’ll play a key role in aligning marketing with sales targets, refining our ICP messaging for construction industry decision-makers, and supporting our critical Premier partnership strategy.
You’ll work closely with the Managing Director, Head of Sales, and product teams, and be supported by our fractional Head of Marketing who will provide strategic guidance and mentorship.
Key Responsibilities
Campaigns & Demand Generation
- Own and manage Zoho marketing automation workflows to drive nurturing and conversion.
- Plan and execute campaigns across paid and organic channels (website, email, social, search) aligned with construction ICP.
- Develop and test performance-focused content to drive leads and sales-qualified opportunities.
- Align all demand programs to quarterly pipeline targets, with clear reporting.
- Develop and maintain a consistent content calendar tailored to the construction industry, including case studies, thought leadership, and video.
- Collaborate with sales to create compelling sales enablement assets that address construction finance pain points.
- Help evolve our messaging to support our Premier Construction Software partnership marketing and direct market expansion.
- Plan and execute co-marketing initiatives with partners like Premier.
- Coordinate and activate our presence at key industry events (e.g. Premier Synergy Conference, construction expos).
- Support small-mid scale brand and customer events to drive pipeline and reinforce our position as constructions automation partner.
- Manage website CMS updates and work with SEO partners to improve ICP-targeted visibility.
- Support testing and optimisation for lead conversion.
- Own LinkedIn strategy and execution (organic and paid).
- Monitor performance, generate insights, and adjust strategy to meet lead volume targets.
- Build dashboards that track campaign performance, funnel metrics, and quarterly pipeline contribution.
- Report regularly to leadership on progress toward revenue targets.
3–5 years’ experience in a B2B SaaS or technology marketing role with proven results in pipeline generation.
Experience marketing to mid-market or enterprise decision-makers (CFOs, Heads of Finance).
Confident working with Zoho Automation/Campaigns (or similar) and comfortable managing CRM processes and lead workflows.
Strong understanding of sales enablement needs in complex buying cycles.
Comfortable with data; you enjoy measuring what’s working and iterating.
Curious, proactive, and commercially minded.
Why Join SmartUi?
At SmartUi, we’re not just building software; we’re reshaping the way finance teams work across the construction industry. Our mission is to eliminate the mindless admin that clogs up high-performing teams, replacing it with smart, intuitive automation that lets people focus on what really matters.
We’re a fast-growing, founder-led company with big ambitions. We've built a reputation for delivering real results for our clients, and we’re just getting started. Our next phase is about scale, product innovation, and owning the intelligent document processing space in construction.
This is your chance to get in early on something meaningful; to shape the marketing engine of a business that’s out to make bold moves. You’ll be working with a team that values substance over hype, ideas over egos, and progress over perfection.
If you’re hungry to create impact, love the challenge of scaling a category-defining company, and want to do it alongside good humans who care - this is the place for you.
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