Marketing Manager HY KG

About Us

Workwear Group (WWG) is part of Wesfarmers Industrial & Safety a division of Wesfarmers, a top 20 ASX listed company with over 100,000 employees. Housed under the banner of Workwear Group, our three iconic brands - KingGee, Hard Yakka and NNT - have been in the business of delivering workwear since the late 1920's. 

We are the trusted partner in workwear solutions, manufacturing over seven million units each year. What sets us apart is our continuous investment in innovation, market knowledge, pioneering ideas and sustainability practices.

We work as one team. We put our customers first and are passionate about what we do. Joining WWG is an opportunity to thrive in an inspiring, safe, and inclusive community.

About The Role

We’re looking for a motivated & knowledgeable Marketing Manager to take the lead on strategic campaigns that elevate two of Australia’s most iconic workwear brands—Hard Yakka and KingGee. You’ll be responsible for developing and executing integrated marketing and PR initiatives across both B2B and B2C channels, with a focus on driving brand visibility and deepening customer & consumer engagement.

From concept through to delivery, you’ll manage all aspects of campaign execution, while building strong media and stakeholder relationships to enhance WWG’s presence in the market. Trade marketing will be a key part of your remit, ensuring our brands are front and centre where it matters most.

What You’ll Be Doing

• Lead the end-to-end development and execution of marketing campaigns across B2B and B2C channels.
• Align campaign strategies with brand objectives to drive awareness, engagement, and ROI.
• Plan and execute media and public relations activities that enhance brand reputation.
• Manage relationships with media, creative, key business stakeholders, and external customer partners to support communications goals.
• Oversee trade (B2B) and consumer (B2C) marketing initiatives including events, launches, incentives and activations
• Drive engagement through tailored strategies for key trade partners, customers, and consumers.
• Monitor campaign performance and use insights to optimise ongoing and future activity
• Coordinate internal and external resources to ensure timely and successful campaign delivery.
• Maintain consistent brand messaging across all marketing and communication touchpoints.
• Lead and motivate a team of marketers and contribute to an overall collaborative team culture that supports marketing innovation and excellence.
  
  

Who We’re Looking For

At our company, we value not only our great brands but also the people and teams that drive our success. In addition to technical skills, we seek team members who possess the following personable qualities:

• Strong work ethic and are committed to showing up for a team
• Openness to receive coaching and embrace self reflection and self growth
• Accountability for your actions, and emotions, and actively venture beyond your comfort zone
• Embrace innovation, take calculated risks, and inspire others to think outside the box
• Ability to build meaningful relationships, we prioritise our customers. Balancing commercial goals with customer satisfaction is key
• Ethical standards and demonstrating honesty and integrity in all interactions is fundamental to our team culture.
  
  

What We’re Looking For

You will be passionate about brand & marketing communications with a commercial mindset for growth; possessing strong communication skills to influence stakeholders at all levels. Along with your business acumen, you will have:

• Ideally 8+ years’ experience in Marketing (2+ years in a similar marketing role)
• Marketing degree qualified (or equivalent) with a background in Marketing communications - apparel or footwear experience an advantage
• Full understanding of end-to-end marketing concepts, execution & measurement
• A Strategic thinker with the ability to execute tactically
• Previous experience managing agencies (Media/Creative) and supplier stakeholders
• Friendly & approachable with strong focus on customer service (internal & external)
• Self-motivated & solutions-focused with the ability to manage own time and priorities to achieve goals
• Highly collaborative individual that excels at relationship building
• Strong communication skills both verbally and in writing at all levels
• Strong eye for detail and accuracy
• Ability to work autonomously as well as part of a team
  
  

What We Offer

• The chance to join a great team of like-minded, hard-working people who are passionate about achieving our vision and the growth objectives of the company.
• Flexible working environment, allowing for work from home day/s each week.
• A competitive salary package and suite of benefits and perks, including a 50% discount on our brands Hard Yakka, KingGee and NNT and 5% Wesfarmers discount for Kmart, Bunnings, Officeworks and more.
• A tailored career and development plan, plus reward and recognition programs. Whatever your goals we’re here to support you on that journey.
• Our Wellbeing program, Thrive, with activities designed to support the Financial Wellness of our team, Celebrate Diversity, ensure we Get Physical and maintain Healthy Minds, including challenges, yoga, meditation and access to our Employee Assistance Program.
• We Learn, a dedicated hub for all things learning and development.
  
  

We actively work on creating a safe and inclusive environment free of discrimination. At Workwear Group we aspire to build a culture where diversity is celebrated, where Team Members feel a sense of “I Belong” and are empowered to bring their whole selves to work.

You can follow us on LinkedIn or see our company careers page for more opportunities https://www.workweargroup.com.au/careers

Thank you for your interest in Workwear Group. Due to anticipated high volumes of applicants, only shortlisted candidates will be contacted.