Sales Manager - Industrial & Emergency Services

About Us

Workwear Group (WWG) is part of Wesfarmers Industrial & Safety a division of Wesfarmers, a top 20 ASX listed company with over 100,000 employees. Housed under the banner of Workwear Group, our three iconic brands - KingGee, Hard Yakka and NNT - have been in the business of delivering workwear since the late 1920's.

We are the trusted partner in workwear solutions, manufacturing over seven million units each year. What sets us apart is our continuous investment in innovation, market knowledge, pioneering ideas and sustainability practices.

We work as one team. We put our customers first and are passionate about what we do. Joining WWG is an opportunity to thrive in an inspiring, safe, and inclusive community.

About The Role

As Sales Manager – Industrial and Emergency Services, you’ll lead customer strategy and account planning tailored to the needs of critical industries. Your focus will be on identifying growth opportunities, building resilient client relationships, and maximising value from both new and existing accounts. With a strong understanding of high-stakes service environments, you’ll guide a high-performing team, drive strategic sales initiatives, and consistently deliver against ambitious targets—ensuring that WWG remains a trusted partner where reliability and performance matter most.

What You’ll Be Doing

• Develop and execute customer, channel, and servicing strategies aligned with WWG’s broader objectives.
• Manage sales forecasting, budgeting, and expense control to meet performance targets.
• Drive strategic account planning including identifying growth opportunities and risk mitigation.
• Establish and monitor KPIs, resource allocation, and governance frameworks for effective account management.
• Identify and pursue new business development opportunities through proactive lead generation and bid/tender management.
• Lead the sales process across regions, building strong relationships and negotiating contract terms.
• Implement cross-selling strategies to maximise revenue across the customer portfolio.
• Deliver product demonstrations and training sessions to both customers and internal teams.
• Manage and develop a high-performing sales team, including training, L&D, and performance oversight.
• Continuously optimise sales processes and team governance to drive operational excellence.
  
  

Who We’re Looking For

At our company, we value not only our great brands but also the people and teams that drive our success. In addition to technical skills, we seek team members who possess the following personable qualities:

• Strong work ethic and are committed to showing up for a team
• Openness to receive coaching and embrace self reflection and self growth
• Accountability for your actions, and emotions, and actively venture beyond your comfort zone
• Embrace innovation, take calculated risks, and inspire others to think outside the box
• Ability to build meaningful relationships, we prioritise our customers. Balancing commercial goals with customer satisfaction is key
• Ethical standards and demonstrating honesty and integrity in all interactions is fundamental to our team culture.
  
  

What We’re Looking For

• Minimum 5 years in similar role
• Extensive and successful experience in sales management or major accounts management
• Business to Business or Business to Government selling and servicing.
• Experience in leading, motivating, coaching and performance managing a team
  
  

What We Offer

• The chance to join a great team of like-minded, hard-working people who are passionate about achieving our vision and the growth objectives of the company.
• Flexible working environment, allowing for work from home day/s each week.
• A competitive salary package and suite of benefits and perks, including a 50% discount on our brands Hard Yakka, KingGee and NNT and 5% Wesfarmers discount for Kmart, Bunnings, Officeworks and more.
• A tailored career and development plan, plus reward and recognition programs. Whatever your goals we’re here to support you on that journey.
• Our Wellbeing program, Thrive, with activities designed to support the Financial Wellness of our team, Celebrate Diversity, ensure we Get Physical and maintain Healthy Minds, including challenges, yoga, meditation and access to our Employee Assistance Program.
• We Learn, a dedicated hub for all things learning and development.
  
  

We actively work on creating a safe and inclusive environment free of discrimination. At Workwear Group we aspire to build a culture where diversity is celebrated, where Team Members feel a sense of “I Belong” and are empowered to bring their whole selves to work.

You can follow us on LinkedIn or see our company careers page for more opportunities https://www.workweargroup.com.au/careers

Thank you for your interest in Workwear Group. Due to anticipated high volumes of applicants, only shortlisted candidates will be contacted.