Content Editor

About Us:

We spend a third of our lives sleeping, so we thought we’d make it memorable. Sheet Society was dreamed up by Hayley and Andy Worley in 2017 after they thought the industry had hit snooze. Passionate about high quality, trend-led products with a focus on exceptional customer experiences, innovation and sustainability, Sheet Society is designed to elevate your bedroom aesthetic while ensuring a better night’s sleep. One of the fastest growing retail businesses in Australia, with exciting expansion plans on the horizon, our team is hardworking, passionate and customer-obsessed.

About the Role:

As the Content Editor, you bring our brand story, products and campaigns to life across all customer communication touch points – ensuring every piece of content is purposeful, considered and on-brand.

With a strong copy focus, this role is about more than just words. You’ll be responsible for crafting commercial and compelling customer communication - in close collaboration with the creative team - that delivers on channel and brand goals.

Whether it’s developing content stories, refining product descriptions, editing long-form articles or collaborating on campaign concepts, you ensure that all content is consistent in tone, clear in message, and optimised for customer engagement. You bring a strong editorial eye, a deep understanding of our brand voice, and a clear sense of what makes content perform. 

This role is part storyteller, part editor, and part brand guardian – ensuring everything we say through our content sounds distinctly like us, is always created with our customer in-mind and has a clear brand point of view. 

About the Team:

Part of the Brand Marketing Team within our broader Marketing Department, the Content Editor reports to our Head of Brand Marketing.

Key Responsibilities:

Brand Tone of Voice

• Owns and champions the brand tone of voice for Sheet Society, ensuring all customer, external and internal communication sounds like us both in language and tone
• Act as the guardian of our brand tone of voice guidelines, responsibly evolving them as the brand grows to ensure they remain relevant and reflect our personality and audience
• Ensure the broader business understands and adheres to the brand tone of voice guidelines, creating opportunities to coach, share and support, where relevant

Content Planning

• As the Content Editor you lead the content planning process, bringing to life a strong brand point of view and messaging that delivers to campaign, marketing, product and channel briefs
• You collaborate closely with the creative team to ensure copy and visual communication is considered holistically and all content output is considered, commercial, customer-centric and fit for purpose - with a strong focus on driving a call-to-action 
• Responsible for the quality assurance of all content output, you act as the final check for all written assets before publishing or release, ensuring accuracy, clarity and quality

Copywriting

• Whilst the Content Editor role is not ‘just’ about words, copywriting is a large part of the role. You will be responsible for writing, editing and proofreading clear, engaging and on-brand content for all customer, internal and external communication, such as: 
• Website (product descriptions, landing pages, collection pages, blog)
• Email campaigns and automations
• Paid and organic social media content
• Digital and printed packaging/collateral
• Retail store messaging
• Campaign creative (headlines, taglines, key messaging)
• Create high-performing content informed by channel insights, customer behaviour and business priorities — balancing brand storytelling with commercial impact
• Leverage SEO and AIO insights to guide content creation and optimisation — ensuring it’s discoverable, relevant and on-brand
• Introduce processes that empower team members to independently deliver to the brand tone of voice, without you needing to develop every single piece of copy

Leadership

• Live and breathe the Sheet Society values - Good Human, Driven Dreamer, Authentic Achiever and Support Crew
• Champion and educate on brand tone of voice and writing principles across the broader business
• Establish and maintain strong collaborative relationships with cross-functional teams 
• Take accountability of tasks and for the timely delivery of them. We’re a small team and reliability is a big part of why we succeed
• Continuously look for ways to drive improvements, challenge the status quo and try new things

It's the nature of Sheet Society to grow and evolve, and as such your role may evolve too. 

Additional responsibilities or duties may be included within the scope of this role at any time to meet the needs of the business.

About You:

• 3–5 years in a content, copywriting or editorial role, ideally within ecommerce, lifestyle, fashion, beauty or a brand-led consumer environment
• Experienced in content planning and developing commercial and tactical communication (beyond just copy) that drives an action or emotion in the audience
• Exceptional writing and editing skills, with a strong grasp of grammar, tone, clarity and structure
• Strong understanding of SEO and creating content that drives performance, integrating keywords seamlessly into brand communication
• A natural storyteller who can flex tone and format across different channels and audience
• Experience working with brand tone of voice guidelines and adapting them across formats
• Highly detail-oriented, with strong organisational and time-management skills
• A team player who thrives in a collaborative, fast-paced environment
• Aware of industry and market trends with the ability to take generate these into innovative business solutions
• BONUS: Implementation or use of AI tools that support delivery of breadth of copy deliverables, and allow broader team members to independently self-serve and deliver copy that is on-brand 

Why You'll Love It Here:

At Sheet Society, it’s more than a workplace, it’s a community. With that in mind, we’re committed to making sure our employees are as happy in the workplace as our customers are in bed. Which is why our perks include:

• Onsite parking and great public transport links to our head office in Brunswick
• Sweet Dreams Day - a day off on your birthday
• Adaptable working arrangements with focus-day Wednesdays
• A fun social calendar, with Friday jolly-trolly celebrations
• Communal kitchen providing breakfast, all the snacks and lots of coffee
• Career Development
• Generous staff discounts
• Dog-friendly office
• Two paid wellness days off per year 

Our Values in Action:

Good Humans: We’re Good Humans, and we do our best to do good in business too. We bring our best selves to work, for our customer, team, and the world around us.

Driven Dreamers: We always innovate, and that goes beyond the bed. We push the boundaries to turn our dreams into your reality.

Authentic Achievers: We pull up our sleeves and get the hard work done, without the fuss. We know who we are, and we work to make the bed better — for everybody.

Support Crew: We’re committed to you, and your sleep. Whether it's a great product, or great service — and when things don’t go to plan, we’re here to make it right.

Ready to Join the Dream Team?

When applying be sure to include your resume and cover letter that showcases why you're the ideal fit for Sheet Society. 

Applications close end of day Monday 7 July. Shortlisting of candidates will commence prior to this date, so please don’t delay submitting your application. 

Let’s make every third of our lives spent in bed not just comfortable, but unforgettable. Hop on board and let’s shake up the world of retail together.

We are proud to be an equal-opportunity employer that seeks to recruit, develop and retain the most talented individuals from a variety of backgrounds. We therefore encourage applications from all genders, races, religions, ages and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.