Brand Marketing & Content Specialist

About Us:

We spend a third of our lives sleeping, so we thought we’d make it memorable. Sheet Society was dreamed up by Hayley and Andy Worley in 2017 after they thought the industry had hit snooze. Passionate about high quality, trend-led products with a focus on exceptional customer experiences, innovation and sustainability, Sheet Society is designed to elevate your bedroom aesthetic while ensuring a better night’s sleep. One of the fastest growing retail businesses in Australia, with exciting expansion plans on the horizon, our team is hardworking, passionate and customer-obsessed.

About the Role:

The Brand Marketing & Content Specialist is a hands-on marketing generalist who serves as a crucial execution partner within our Brand Marketing team. This role is designed for a brand marketer who can seamlessly translate strategy into compelling marketing plans and customer experiences across all touchpoints.

As a project and campaign execution specialist, you'll be responsible for bringing marketing strategies to life through engaging brand development ideation, campaign content creation, and meticulous project coordination. You'll lead an exciting new project, bringing it to life across multiple channels to deliver measurable business results.

The role requires someone who thrives on variety, creativity and pace, and who can move fluidly between creative ideation and tactical execution. 

This is a fast-paced and dynamic role, designed to deliver key projects for the brand and Marketing department, at a time of exciting growth, with plenty of opportunity to make a meaningful impact on how customers experience and connect with our brand.

About the Team: 

You'll report to our Head of Brand Marketing and be part of our broader Marketing Department. You'll collaborate closely with our Social Media Manager, Content Editor, and Creative teams, plus work with our Digital, Retail, and Customer Experience crews.

Key Responsibilities:

Project and Campaign Management, Coordination and Execution

• Support the Head of Brand Marketing in executing marketing campaigns across online and offline channels, to deliver brand goals and objectives, keeping everything on time and on budget 
• Manage multiple content and campaign projects simultaneously, maintaining clear timelines and using project management tools (Asana) to track deliverables and keep campaigns moving 
• Coordinate campaign workflows, working closely with the Marketing team to deliver the Customer Experience Calendar
• Help ideate, plan and execute brand campaigns, brand collaborations, product launches, seasonal activations, new store openings and brand content that gets customers excited
• Contribute to campaign ideation sessions, bringing fresh creative perspectives that align with what we’re striving to achieve
• Coordinate with external agencies to ensure seamless project execution

Brand Storytelling, Content Creation and Copywriting 

• Create compelling, on-brand storytelling content across multiple formats including lo-fi content for social media channels, website, retail activations and events 
• Develop content that brings the brand DNA and tone of voice to life, ensuring consistency across all customer touch points
• Ideate and create engaging social media content tailored to platform-specific audiences and formats (Instagram, Facebook, TikTok, Pinterest). Support content planning and scheduling across all digital channels
• Support the creation of marketing campaign materials from concept briefs through to final execution

Amplifying Brand

• Support the Head of Brand with PR and influencer marketing through content creation, brief development, and sample coordination
• Help create partnership marketing plans that get our brand noticed in all the right places and amplify brand awareness
• Coordinate brand activation events, local area marketing events, and new store opening experiences that make customers feel connected to what we do and drive customer engagement 
• Develop marketing materials that showcase our brand values and unique selling proposition. 

Monitoring Performance & Results

• Monitor brand, campaign, project and content performance and provide insights that help us improve
• Support campaign analysis and reporting, contributing to weekly trade updates and post campaign reviews 
• Conduct competitive analysis and market research to inform brand strategy, positioning and campaign ideation
• Use data insights to continuously improve marketing effectiveness and audience engagement

About You:

• 3-5 years experience in brand marketing, campaign planning or related field
• Relevant tertiary qualification in Marketing, Communications, or related discipline
• Industry experience in retail, fashion, lifestyle, DTC, consumer brands and start up brands strongly preferred
• Proven portfolio of successful campaign creation and content creation across multiple channels
• Strong understanding of brand development, tone of voice, and content strategy principles
• Social media expertise with hands-on experience creating platform-specific content and understanding audience behaviour
• Excellent project management and organisational skills with strong attention to detail, within strong ability to prioritise and multitask effectively
• Strong visual eye and love for great storytelling with passion for creating engaging customer experiences
• Collaborative team player with strong communication skills and ability to work across multiple stakeholders
• Adaptable and proactive with roll-up-your-sleeves attitude and ability to thrive in fast-paced environments
• Customer-first mindset with understanding of how marketing drives customer experience and business growth
• Experienced using the Google Suite (Google Sheets, Slides and Docs) and an understanding of social media platforms like Instagram, Facebook and TikTok 

It's the nature of Sheet Society to grow and evolve, and as such your role may evolve too. 

Additional responsibilities or duties may be included within the scope of this role at any time to meet the needs of the business. 

Why You'll Love It Here

At Sheet Society, it’s more than a workplace, it’s a community. With that in mind, we’re committed to making sure our employees are as happy in the workplace as our customers are in bed. Which is why our perks include:

• Onsite parking and great public transport links to our head office in Brunswick
• Sweet Dreams Day - a day off on your birthday
• Adaptable working arrangements with focus-day Wednesdays
• A fun social calendar, with Friday jolly-trolly celebrations
• Communal kitchen providing breakfast, all the snacks and lots of coffee
• Career Development
• Generous staff discounts
• Dog-friendly office
• Two paid wellness days off per year 

Our Values in Action

Good Humans: We’re Good Humans, and we do our best to do good in business too. We bring our best selves to work, for our customer, team, and the world around us.

Driven Dreamers: We always innovate, and that goes beyond the bed. We push the boundaries to turn our dreams into your reality.

Authentic Achievers: We pull up our sleeves and get the hard work done, without the fuss. We know who we are, and we work to make the bed better — for everybody.

Support Crew: We’re committed to you, and your sleep. Whether it's a great product, or great service — and when things don’t go to plan, we’re here to make it right.

Ready to Join the Dream Team?

When applying be sure to include your resume and cover letter that showcases why you're the ideal fit for Sheet Society. 

Applications close end of day Monday 7 July. Shortlisting of candidates will commence prior to this date, so please don’t delay submitting your application. 

Let’s make every third of our lives spent in bed not just comfortable, but unforgettable. Hop on board and let’s shake up the world of retail together.

We are proud to be an equal-opportunity employer that seeks to recruit, develop and retain the most talented individuals from a variety of backgrounds. We therefore encourage applications from all genders, races, religions, ages and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.