Digital Marketing Manager (Parental Leave) Head Office - Mitcham
Conquest Sports Pty Ltd - Converse Licensee
Date: 17 hours ago
City: Mitcham, Victoria
Contract type: Full time
About Us
For the past 40 years, Conquest Sports has enjoyed a wonderful partnership with the Converse Brand as the licensee for the Australian and New Zealand markets. Since, Conquest has become one of the largest retailers, distributors and licensees of iconic streetwear brands in the pacific region. Based in Melbourne, Conquest Sports partners with global brands such as Converse, Nike and Jordan kids' apparel and accessories.
About The Role
The Digital Marketing Manager, reporting to the Group Head of Digital, will take end-to-end ownership of the digital marketing function for the Converse website, with a heavy focus on both acquisition and retention activities. Specifically, this role will have a major focus on Email/CRM whilst also managing third-party relationships for performance/paid marketing (SEM, Remarketing, Affiliates).
Additionally, this role will assume overall responsibility for the brand experience on the website plus the monthly Seasonal & Limited Edition launch programs (the “first quality” section of the site). This includes owning the homepage presentation, first quality user journey plans, and go-to-market merchandising strategies for new stories, in conjunction with the relevant stakeholders.
All offers are subject to successful security & police checks.
For the past 40 years, Conquest Sports has enjoyed a wonderful partnership with the Converse Brand as the licensee for the Australian and New Zealand markets. Since, Conquest has become one of the largest retailers, distributors and licensees of iconic streetwear brands in the pacific region. Based in Melbourne, Conquest Sports partners with global brands such as Converse, Nike and Jordan kids' apparel and accessories.
About The Role
The Digital Marketing Manager, reporting to the Group Head of Digital, will take end-to-end ownership of the digital marketing function for the Converse website, with a heavy focus on both acquisition and retention activities. Specifically, this role will have a major focus on Email/CRM whilst also managing third-party relationships for performance/paid marketing (SEM, Remarketing, Affiliates).
Additionally, this role will assume overall responsibility for the brand experience on the website plus the monthly Seasonal & Limited Edition launch programs (the “first quality” section of the site). This includes owning the homepage presentation, first quality user journey plans, and go-to-market merchandising strategies for new stories, in conjunction with the relevant stakeholders.
- Full ownership of Converse digital marketing channels (excluding Social).
- Large focus on the CRM channel (Email/SMS).
- Ownership of the homepage and “First Quality” user journeys (full price section of the website).
- Go-To-Market planning for new product drops, including Limited Edition collaborations.
- Website merchandising.
- Customer-centric approach, putting the user experience at the heart of all strategic planning.
- Strong communication skills.
- Flexible mindset and capable of pivoting between digital marketing and onsite tasks.
- Strong team player.
- Strong presentation skills and ability to deal with stakeholders at all levels.
- Up to 60% off all Conquest brands (Converse, Nike & Jordan kids) for you and your family.
- Free onsite parking and gym
- Flexible hours: 8am to 4pm or 9am to 5pm (Friday 3pm finish)
- Do you know the next All Star? We will reward you for referring a friend.
All offers are subject to successful security & police checks.
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