General Manager

Your New Company

LiftRite Hire & Sales, a subsidiary of the Manitou Group, is a leading provider of handling, access platforms, and earthmoving equipment. As part of the globally recognised Manitou Group, we are committed to improving working conditions, safety, and performance while prioritising environmental sustainability.

LiftRite Hire & Sales offers tailored services to meet our customers' needs. We provide comprehensive after-sales support to a wide customer base and our hire fleet.

Our expertise includes top-tier equipment from both Manitou and Kobelco. Kobelco, known for its advanced technology and reliability, particularly in excavators, enhances our offering with durable and efficient machinery, ensuring our customers can confidently tackle demanding earthmoving projects.

Lead. Transform. Drive Growth. LiftRite Hire & Sales, part of the Manitou Group, is seeking a dynamic and results-driven General Manager to lead our Perth-based business into its next phase of growth and performance. This is a pivotal leadership opportunity with full accountability for the business's profit and loss, strategic direction, and day-to-day operations.

The Role:

As General Manager, you will be responsible for the strategic leadership and operational performance of LiftRite Hire & Sales. You will oversee all areas of the business, including Sales, Rentals, Marketing, Finance, Operations, and Customer Service, delivering both commercial results and a strong, people-focused culture.

Key Responsibilities:

• Strategic Leadership: Develop and implement the business strategy in line with group objectives, with a focus on machinery sales, rentals, parts, and after-sales service.
• Sales & Business Growth: Lead sales and rental initiatives, drive client acquisition, and strengthen key partnerships (including Kobelco) to achieve growth targets.
• Operational Excellence: Ensure streamlined operations across all functions, improving efficiency and customer delivery.
• Financial Oversight: Take ownership of budgeting, forecasting, and financial reporting to ensure sustainable profitability.
• Team & Culture: Inspire, lead, and develop high-performing teams while fostering a collaborative and engaging workplace.
• Customer Focus: Maintain a strong focus on customer satisfaction and implement continuous improvement measures based on feedback.
• Risk & Compliance: Ensure compliance with relevant laws, financial practices, and health, safety and environmental standards.
• Stakeholder Engagement: Provide regular business performance updates and represent LiftRite at industry events and forums.
  
  

What you'll need to succeed:

• Tertiary qualifications in Business, Engineering or a related field
• Over 10 years’ senior experience, including 2–3 years managing a service-focused, direct-to-customer business
• Strong operational background in equipment, industrial, or automotive sectors
• In-depth understanding of the rental market and major clients
• Demonstrated success in leading cross-functional teams and managing full P&L accountability
  
  

Key Skills:

• Commercial acumen and strategic vision
• Strong leadership and team development capabilities
• Excellent interpersonal and communication skills
• Consultative sales expertise and stakeholder management
• Solid understanding of commercial law, compliance, and operational risk
  
  

Internal / External Connections:

Internal:

• Senior Management within Australia and APAC
• Sales & Service country management
• Global peers
• Corporate functions: Finance, Legal, HR, Board members
  
  

External:

• Customers
• Suppliers
• External consultants
• Local authorities
  
  

Location & Expected travel:

This position is Perth based. Some regional and international travel may be required.

What you need to do now:

If you're a strategic and driven leader ready to make a lasting impact click 'Apply Now' to submit your resume and take the first step toward setting your future in motion .