Senior Marketing Manager – APAC (Part-Time)

Senior Marketing Manager – APAC (Part-Time)

Location: Melbourne (Hybrid with minimum 1 day in the office)

Employment Type: Part-Time (3 days/week)

Contract Type: Permanent or Contract

Reports To: Managing Director, APAC

Collaborates With: Amberjack UK Marketing Team

About Fusion Graduate Consultancy

Established in 2008, Fusion Graduate Consultancy is the leading provider of graduate recruitment and development solutions across Australia and New Zealand. With over two decades of experience in early careers, Fusion specialises in delivering end-to-end services encompassing attraction, assessment, recruitment, and development, all tailored to meet the evolving needs of modern organisations.

In 2023, Fusion joined forces with Amberjack Global, the UK's leading early careers recruitment services provider. This strategic partnership has expanded Fusion's access to innovative technologies and global insights, enhancing their ability to support clients worldwide. As part of this collaboration, Fusion's market-leading Learning & Development offerings are being introduced to the UK market, further solidifying their global footprint.

Role Overview

We are seeking a strategic and hands-on Senior Marketing Manager – APAC to lead and execute our marketing initiatives across the Asia-Pacific region. This role is pivotal in shaping Fusion's brand presence, driving demand generation, and ensuring alignment with both regional nuances and global strategies. The ideal candidate will be used to navigating competitive markets, comfortable with working in fast-paced and changing environments and be able to collaborate successfully with the leadership team to drive the continued success of this growing business. This role will be for 3 days (with possibility to extend in the future) and whilst there will be sufficient support to deliver against objectives within this time, we need a self-stater who can work at pace and autonomously.

Key Responsibilities

Strategic Planning & Execution

• Develop and implement a comprehensive APAC marketing strategy that aligns with Fusion's business objectives and Amberjack's global vision.
• Stay ahead and informed on regional trends, opportunities, and competitive landscapes.
• Adapt global marketing initiatives to resonate with local audiences, ensuring cultural relevance and effectiveness.

Brand Management

• Maintain and enhance Fusion's brand identity across all channels and touchpoints in the APAC region.
• Ensure consistency in messaging, visual elements, and brand voice, while allowing for regional customisation where appropriate.

Digital Marketing & Campaign Management

• Lead the development and execution of integrated marketing campaigns, including digital advertising, email marketing, SEO/SEM, and social media.
• Utilise marketing automation tools to nurture leads and drive conversions. Current platform is Hubspot.
• Monitor and analyse campaign performance, optimizing for ROI and engagement.

Event Management

• Plan and oversee regional events, webinars, and conferences to promote Fusion's offerings and thought leadership.
• Collaborate with internal teams and external partners to ensure successful event execution and follow-up.

Collaboration & Stakeholder Engagement

• Work closely with the Amberjack’s Group Head of Marketing to ensure alignment of strategies, sharing of best practices, and cohesive brand ‘representation.
• Engage with global internal stakeholders, including sales and product teams, to support business development and client retention efforts.

Essential

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• Minimum of 5 years' experience in a marketing manager role, preferably within the APAC region.
• Proven track record of developing and executing successful marketing strategies across multiple channels.
• Strong understanding of regional market dynamics, cultural nuances, and consumer behaviours.
• Experience with marketing tools and platforms such as HubSpot, Google Analytics, and social media management tools.
• Excellent communication, project management, and analytical skills.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment

Desirable

• Experience of working in the Early Careers sector
• Understanding of basic design packages (e.g. Adobe) and ability to work with pre-designed templates

What We Offer

• Flexible part-time working arrangement (3 days per week), with options for remote or hybrid work.
• Opportunity to shape and lead marketing initiatives across a diverse and growing region.
• Collaborative and supportive team environment, both locally and globally.
• Competitive remuneration, commensurate with experience and qualifications.
• Professional development opportunities and access to global best practices through the Amberjack network.

Application Process

Apply Online

Fill out your details and recent experience. This should take 15 minutes to complete, and we’ll ask you to upload your CV & working rights.

Online Interactive Assessment

We practice what we preach! As part of our business delivers recruitment campaigns, you’ll also be invited to complete an online interactive assessment that we use across our recruitment campaigns. It will give you a great insight into one of our service offerings, but we’ll also get a great insight into you! You’ll experience Situational Judgement Questions, Cognitive Agility PLUS a Video Interview.

Interview

Our chance to get to meet you, and you get to meet us! You’ll be invited to meet some key members of our team both in Australia & UK.

Offer & Onboarding