Senior Manager Product Marketing Sky News Australia
Sky News Australia
Date: 1 day ago
City: Surry Hills, New South Wales
Contract type: Full time
What's the role?
Sky News Australia is looking for a Senior Manager, Product Marketing to lead the go-to-market strategy, product positioning and lifecycle marketing for our subscription services and digital platforms.
In this role, you’ll develop and execute marketing strategies that drive subscriber growth, engagement, and retention. You’ll work closely with teams across editorial and creative to enhance the product, bring campaigns to life, shape audience experiences, and deliver meaningful business impact.
About The Role
News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:
Sky News is Australia’s leading 24-hour multi-channel and multi-platform news service provider.
Operated by Australian News Channel Pty Ltd (ANC), a subsidiary of News Corp Australia, its channels include Sky News Live, Sky News Weather, Sky News Extra, Sky News UK, and Australia Channel for international audiences.
Sky News Australia also operates a national digital network reaching millions of Australians each month across digital platforms including SkyNews.com.au, YouTube, Facebook and News Corp Australia websites.
Sky News Australia’s unrivalled broadcast and digital news content features award-winning journalists, exclusive insights from the biggest names in politics, ground-breaking special investigations, and live breaking news, sport and weather.
What’s next?
Apply now or for more information on careers at Sky News Australia
Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.
If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the DEI section.
Category
Sky News Australia
Sky News Australia is looking for a Senior Manager, Product Marketing to lead the go-to-market strategy, product positioning and lifecycle marketing for our subscription services and digital platforms.
In this role, you’ll develop and execute marketing strategies that drive subscriber growth, engagement, and retention. You’ll work closely with teams across editorial and creative to enhance the product, bring campaigns to life, shape audience experiences, and deliver meaningful business impact.
About The Role
- Lead go-to-market strategies to support subscriber acquisition and retention.
- Develop clear, customer-focused product positioning and messaging.
- Use research, data, and insights to inform marketing strategy and identify growth opportunities.
- Deliver integrated campaigns across paid, owned, and earned channels.
- Design and implement lifecycle programs that deepen engagement and reduce churn.
- Collaborate across teams to ensure alignment in messaging, experience, and execution.
- Monitor performance, report on outcomes, and use findings to improve future campaigns.
- An experienced product marketer in media, digital content, or subscription-based businesses.
- Skilled in go-to-market strategy, customer segmentation, and lifecycle marketing.
- Confident and persuasive in your communication, with the ability to shape messaging that speaks directly to target audiences.
- Data-driven, with strong analytical skills and experience using tools like Google and Adobe Analytics to guide strategy.
- Comfortable navigating complex stakeholder environments and working cross-functionally to get things done.
- Deeply attuned to audience values and interests, and motivated to support a trusted brand known for its clarity, conviction, and impact.
- Collaborative, detail-oriented, and effective under pressure in high-performance environments.
News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:
- Exclusively ours - Access to publications and products from across the News Corp family
- Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
- Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
- Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
- Financial wellbeing - Support on making the most of your money
- Perks & discounts - Exclusive offers across a range of products and services
- Giving back - Make a difference to our communities.
- Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms
Sky News is Australia’s leading 24-hour multi-channel and multi-platform news service provider.
Operated by Australian News Channel Pty Ltd (ANC), a subsidiary of News Corp Australia, its channels include Sky News Live, Sky News Weather, Sky News Extra, Sky News UK, and Australia Channel for international audiences.
Sky News Australia also operates a national digital network reaching millions of Australians each month across digital platforms including SkyNews.com.au, YouTube, Facebook and News Corp Australia websites.
Sky News Australia’s unrivalled broadcast and digital news content features award-winning journalists, exclusive insights from the biggest names in politics, ground-breaking special investigations, and live breaking news, sport and weather.
What’s next?
Apply now or for more information on careers at Sky News Australia
Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.
If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the DEI section.
Category
Sky News Australia
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