Content Marketing Lead

Join one of Australia’s Largest Leading Early Education Providers!

At G8 Education, we’re on a mission to shape the future! With 400+ early education and care centres under 21 brands, our 10,000+ dedicated team members nurture over 42,000 children every day.

Our purpose is to create the foundations for learning, for life. This vision comes alive through our exceptional educators and teachers, guided by strong leadership teams.

As an ASX listed growth company, we’re committed to empowering, rewarding, and supporting every team member – from our centre educators to our leadership and support team.

The Opportunity

As the Content Marketing Lead, you will be responsible for driving influence, engagement, and brand awareness throughout the customer journey. Your efforts will focus on increasing traffic and generating high-quality leads for both the acquisition engine and the Customer Engagement Team. Additionally, you will work to grow our owned audience across various media channels, ultimately reducing the cost per acquisition through more efficient media strategies.

This role will also involve creating a seamless customer experience across all media channels, CRM systems, and the website, ensuring that content journeys are interconnected. You will collaborate closely with the Digital Marketing Manager and the wider Marketing team to achieve these goals.

Key Responsibilities

• Champion the content pipeline including identifying, planning, execution and analysis of a larger customer content plan for G8 Education and individual brands during the pre-search and choosing stage of the customer journey
• Establish clear distribution channels for our content – in owned, earned and paid media. Including a clear content plan and process around how stakeholders contribute to the plan
• Partner with the Digital Marketing Manager are to develop a content/social content strategy including investment and expected impact/return
• Coordinate content creation and curation in support office, across G8’s wider network and external agencies to support campaign execution and always on activity
• Assist in coordinating and maintaining the content marketing budget and measure performance against spend to determine best use of allocated budget
• Monitor and continuously optimise organic content and channels including but not limited to websites, social media and other online platforms in collaboration with other colleagues
• Monitor, track & report on our digital channels to optimise performance and educate the organisation on trends and performance
• Maintain a library of digital and traditional marketing materials, ensuring all content is approved, current and accurate, as dictated by product owners and business units
• Engage with stakeholders in the key functions People & Culture, Operations, Education for content and digital needs

About You

• 5+ years’ Marketing experience
• Experience working in a large, fast paced organisation.
• Demonstrated understanding of and ability to execute up to date digital marketing strategies and campaigns.
• Strong stakeholder management skills and demonstrated ability to build and maintain strong relationships.
• Exceptional verbal and written communication skills.
• Ability to work as a team and independently.
• Strong organisational skills with the ability to meet competing deadlines.
• Hold a valid working with children check or willingness to obtain upon commencement.

Benefits at G8

• Competitive salary package
• Eligibility to participate in our Short-Term Incentive program which is an annualised bonus each year
• Hybrid working conditions with 3 days in office and 2 from home.
• You have the option to choose out of our two state-of-the-art support offices. Located Brisbane CBD and Central Gold Coast.
• Career development opportunities as part of a large ASX-listed company
• Access a 50% discount on early education and childcare fees at any G8 Education Centre.
• Exclusive access to our G8 Rewards Program with benefits across more than 600 retailers, exclusive cash discounts and more!

Find out more here: G8 Education

Our Recruitment Process

G8 Education is a committed advocate for child protection, safety and wellbeing. We have a zero tolerance for any form of child abuse or harm. The safety and wellbeing of children will always be our priority, and all team members are expected to embrace this shared commitment.

Our recruitment process involves several checks including, the possibility of psychometric testing which will be discussed during the initial stage of the recruitment process.

We also may require a police check along with verification of qualifications and right-to-work status.

Please note the advertising closing date is indicative only.

G8 Education reserves the right to close the advertisement before this date is reached. Therefore, it is encouraged that you submit your application as soon as possible.