Digital PR Specialist - Melbourne

About StudioHawk

At StudioHawk, there are no generalists here; just damn good SEOs.

Nestled in the heart of Prahran, our team operates from a beautifully refurbished warehouse that's anything but your typical office environment. We're not just colleagues; we're passionate SEO masters thriving on creativity, innovation, and a healthy dose of fun.

We’re happy we’ve nabbed some awards like SEMRush’s ‘Agency of the year’, APAC Search Awards ‘Best Large SEO Agency’, Global Agency Awards ‘Best Agency Culture’ and Optus Media Marketing and Advertising Business of the Year. And we’re stoked about working with over 400+ brands like New Balance, OfficeWorks, Good Guys, Cue, Aje Athletica, PetStock, Reject Shop & many more.

But our “why” extends beyond just business. From offering employment opportunities to those often overlooked, to boosting client success, to partnering with the Lighthouse Foundation - it's all about creating a positive impact in every aspect of what we do.

Our Values

Create WOW

We are passionate about SEO. We want to WOW our clients, our team members, and our business partners. Creating WOW in our SEO Campaigns is what makes us exceptional.

Continuous Growth and Learning

Believe in the power of growth - both personally and professionally. We want our employees to constantly challenge themselves and strive for more. Everyone has untapped potential, and we want to give people that opportunity to grow.

Humble Hawks, Take Accountability

While we’ve accomplished a lot, there’s always more to do. As a company, we’ve won countless awards in SEO and business, but no matter what happens, we will always be humble, and take accountability when we’ve missed the mark.

We’ve Got Each Other’s Backs

We understand that a strong culture of collaboration is crucial to our success. We're not just a team, we're a cast of Hawks. All of us foster an environment that's friendly, warm, and exciting, and we value diversity in ideas, opinions, and perspectives. You swoop in when a Hawk needs a hand in a tough situation.

Perks Of Joining The Hawk’s Nest

Leadership training

Birthday leave & surprise

Compassionate leave

Community service leave

Parental Leave

Lunch & learns

Monthly physio

Daily breakfast

Mental health programs

Lucky dip prizes

Team events, activities & lunches

Pet friendly office

& lots more!

Your Role

As a Digital PR Specialist, you will craft compelling content, build relationships with media professionals, and execute strategic Digital PR campaigns to enhance the online presence of your clients. You will monitor media coverage, analyse campaign performance, and collaborate with our SEO teams to optimise digital marketing strategies.

Key Responsibilities

Include but not limited to;

• Develop and execute Digital PR strategies and campaigns to enhance brand visibility and reputation for clients.
• Act as the main point of contact for clients regarding PR activities, ensuring consistent and clear communication.
• Run ideation sessions to discover the most interesting, and likely to be successful ideas and headlines to pitch to journalists.
• Create and distribute engaging press releases to journalists to secure high quality links for clients.
• Build and maintain relationships with journalists, bloggers, influencers, and other media contacts.
• Monitor media coverage and track the performance of Digital PR campaigns using analytics tools.
• Collaborate with SEO teams to ensure cohesive communication strategies.
• Stay updated on industry trends and best practices in Digital PR.
• Generate and present reports on Digital PR activities, metrics, and outcomes to stakeholders.
• The Ideal Candidate:
• 1-2 years experience in Digital PR at an agency - or a related role.
• An understanding of SEO & Social Media, and how it relates to Digital PR.
• A strong understanding of the Australian and international media landscape.
• Strong writing and content creation skills, with a keen eye for detail.
• Excellent interpersonal and communication skills, leveraging this to build strong media relationships.
• Proficiency in using social media platforms and tools.
• Experience with media pitching, media monitoring and analytics tools.
• Creative thinking and problem-solving abilities.
• Ability to work collaboratively in a fast-paced environment.
• Strong organisational and project management skills.
  
  

Ready to Soar with the Hawks?

If you’re excited about the opportunity to contribute to the success of StudioHawk and possess the skills we’re looking for, we can’t wait to meet you. Send us your CV and a cover letter via the link below, explaining why you’re the perfect fit for this role. Be sure to include your favourite hobby in your cover letter so we know you’ve read this!