National Marketing Manager

Join one of Australia’s Largest Leading Early Education Providers!

At G8 Education, we’re on a mission to shape the future! With 400+ early education and care centres under 21 brands, our 10,000+ dedicated team members nurture over 42,000 children every day.

Our purpose is to create the foundations for learning, for life. This vision comes alive through our exceptional educators and teachers, guided by strong leadership teams.

As an ASX listed growth company, we’re committed to empowering, rewarding, and supporting every team member – from our centre educators to our leadership and support team.

The Opportunity

As the National Marketing Manager, you will lead the development and execution of major national marketing campaigns that drive enrolments, enhance brand equity, and support business growth.

This is a strategic, hands-on leadership role requiring a dynamic marketer with strong team management skills, the ability to balance multiple priorities, and the experience to collaborate effectively across business functions. You’ll oversee creative development, paid and owned media execution, centre-level marketing support tools, and family communications.

Key Responsibilities

• Provide strategic leadership by developing and executing the overarching marketing strategy aligned with G8 Education’s growth objectives and organisational priorities.
• Collaborate with media and digital marketing teams to optimise all tactical outputs and ensure accurate performance tracking.
• Oversee creative development and content production across all paid and owned media channels.
• Ensure campaign delivery meets agreed timelines and budget parameters.
• Manage and evolve marketing support tools for centres, enabling local amplification of key messages.
• Own the development and delivery of family-facing communications, ensuring consistency, quality, and relevance.
• Partner with digital teams to develop performance dashboards and insights reports to inform decision-making and optimisation.
• Lead marketing innovation, including adoption of new platforms, tools, and digital best practices.
• Manage and mentor a multidisciplinary marketing team.
• Engage extensively with key stakeholders including the Operations Team, Education Team and Centre Managers in the development and delivery of marketing strategies and events

About You

• Tertiary qualifications in Marketing, events or a related discipline.
• Extensive experience (7–10+ years) in senior marketing leadership and strategy positions.
• Demonstrated experience (7–10+ years) leading high-performing marketing teams, with a strong track record of mentoring, developing, and inspiring talent to deliver results.
• Strong understanding of digital and traditional marketing channels.
• Commercial acumen and ability to interpret data.
• Strong background in creative briefing, campaign analytics, and cross-functional collaboration.
• Extensive experience managing budgets and working with media, creative, and digital agencies.
• Exceptional stakeholder communication and project management skills.
• Proven ability to produce high quality work in a fast-paced environment.
• Highly motivated and able to manage tasks autonomously.
• Ability to travel to Centres as required.
• Hold a valid working with children check or willingness to obtain upon commencement.

Benefits at G8

• Competitive salary package
• Eligibility to participate in our Short-Term Incentive program which is an annualised bonus each year
• Hybrid working conditions with 3 days in office and 2 from home.
• You have the option to choose out of our two state-of-the-art support offices. Located Brisbane CBD and Central Gold Coast.
• Career development opportunities as part of a large ASX-listed company
• Access a 50% discount on early education and childcare fees at any G8 Education Centre.
• Exclusive access to our G8 Rewards Program with benefits across more than 600 retailers, exclusive cash discounts and more!

Find out more here: G8 Education

Our Recruitment Process

G8 Education is a committed advocate for child protection, safety and wellbeing. We have a zero tolerance for any form of child abuse or harm. The safety and wellbeing of children will always be our priority, and all team members are expected to embrace this shared commitment.

Our recruitment process involves several checks including, the possibility of psychometric testing which will be discussed during the initial stage of the recruitment process.

We also may require a police check along with verification of qualifications and right-to-work status.

Please note the advertising closing date is indicative only. G8 Education reserves the right to close the advertisement before this date is reached. Therefore, it is encouraged that you submit your application as soon as possible.