Senior Performance Marketing Manager

The Lottery Corporation is Australia's largest lottery company offering exciting games that deliver life-changing wins to customers and make a meaningful difference in the community.

We're the team who bring you Australia's favourite lottery games. For more than a century, we've been playing our role in making a better future by delivering winning moments every day to our people, our customers, retailers, partners and our community.

Share joy, spark possibilities and join the winning team today!

Lead a high-performing team driving digital media strategy, execution, and optimisation across a portfolio of brands. Own media investment and deliver against business KPIs. Collaborate with agency partners and internal teams to develop data-driven strategies that maximise ROI. Bring deep expertise in digital media and technology, and translate insights into impactful action.

What you'll do

• Lead media strategy development for your portfolio of brands, in collaboration with agency and ad technology partners.
• Pioneer usage of 1st data within Performance Marketing channels.
• Manage paid digital media channels ($10M+ Spend) - including programmatic, paid social, SEM, display, native, video, and sponsorship.
• Achieve customer acquisition, customer retention, and revenue targets set for your portfolio of brands.
• Ensure all campaigns are implemented with accuracy, undergoing quality assurance processes, and adhere to all regulatory requirements.
• Identify portfolio investment opportunities and negotiate directly with suppliers to secure desirable outcomes.
• Champion experimentation within your team by utilising 1st and 3rd party data to identify core opportunities for improvement across strategies, optimisation, and measurement.
• Enhance existing media strategy and planning frameworks, further developing collateral, templates, frameworks.
• Collaborate closely with brand, personalisation, and CXI teams to ensure audience, technology, and branding advancements are incorporated into campaign planning and implementation.
• Work with Head of Performance marketing to identify new channel, automation, or technology opportunities that will increase the return of marketing investment for The Lottery Corporation.
• Work with the Head of Performance to integrate learnings from our Market Mix Modelling into strategies and embed scenario planning into campaign processes.
• Develop a team of at least 3 direct reports, ensuring key review milestones are actioned throughout the year.

What you'll bring

• An ability to problem solve and prioritise your work.
• Ability to synthesise data into strategy.
• Ability to critically analyse current practices and identify areas for improvement.
• Experience scoping and implementing new ad technology.
• Strong attention to detail.
• Very strong Excel skills.
• Ability to build and foster collaborative relationships.
• Ability to motivate self and others.
• At least 6 years' experience managing and operating Google Ads campaigns.
• Experience in digital media strategy, planning and buying.

What you'll get

Not only will you receive an awesome candidate experience from our caring Talent team, the benefits of working with us are pretty good too!

The list is extensive but here are a few:

• Join an amazing team who are ready to welcome you and set you up for success. Our people are warm, engaging and passionate. We love what we do and have fun along the way.
• Deliver extraordinary results while balancing work and life with our flex for great outcomes approach
• Find your balance with a variety of leave types such as three days of TLC leave, purchased leave and 18 weeks' parental leave for all new parents, regardless of gender or family type
• A true sense of belonging. We're committed to Inclusion & Diversity with a range of initiatives such as our Gender Affirmation Support, employee inclusion networks and diversity memberships and celebrations
• Feel valued with experiences that are tailored to you, we'll always start from a 'yes'
• Support your health and wellbeing with our comprehensive (and free) app to support you and your family's mental and physical health
• Make positive impacts with opportunities to volunteer with our community partners. We'll also dollar match fundraising efforts of our employees lending their support to registered charities
• Ignite your potential with our dedicated learning and development platform with resources from leadership to technology to support your bright future
• Maximise your home workspace with our home office reimbursement payment

About The Lottery Corporation

The Lottery Corporation Limited (ASX: TLC) is Australia's leading lottery company with licences and approvals to operate in each Australian state and territory, except Western Australia.

Best known for The Lott and Keno, we're proudly one of the highest-performing lottery businesses in the world.

For more than a century, we've been supporting Australian communities through lottery taxes, donations, and partnerships. We play our role in making a better future by delivering winning moments every day to our people, our customers, retailers, partners, and our community.

Studies have shown that people from under-represented backgrounds are less likely to apply for roles where they don't match the job description criteria exactly. If this role is of interest to you and you're ready to spark possibilities with The Lottery Corporation, but don't feel that your experience aligns 100%, we would still love to hear from you and encourage you to apply.

We're committed to providing a safe, respectful and supportive work environment where our people feel included and rewarded. This commitment extends to our recruitment process. We encourage candidates to let us know if we can make any accommodations, so the process can be more user friendly for them.

We acknowledge the Traditional Custodians and First Peoples of Australia and their continuing connection with the lands on which our offices, retail outlets and venues operate. Through our commitment to reconciliation, we can build a bright and inclusive future together, creating better outcomes for all Australians.

Your online safety is important to us. We'll never request payment or credit card details from you to apply for a position at The Lottery Corporation. The most reliable source for available opportunities at The Lottery Corporation is our website. If you're uncertain whether a job ad is legitimate, do not provide your details. Verify via our website or contact our company.