Category Manager - Beauty
Dyson
Date: 12 hours ago
City: Sydney, New South Wales
Contract type: Full time
About Us
Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations and more people.
About The Role
The Category Manager will be supporting the management of the Beauty category for Dyson ANZ; co-authoring transformational, high growth strategies and realise these as we pivot to transform the Beauty category and become a Beauty centric organisation.
As an integral member of a lean category team reporting into the Category Lead, you will be responsible for key NPDs and strategic projects, with an objective of working effectively across the business to realise marketing and commercial category objectives. We have lofty ambitions, are always looking for efficiencies and how to work smarter (not harder) and want to have fun whilst doing it!
Main responsibilities include but not limited to:-
To be successful in this role you will be commercially focused and solutions oriented. You will have the ability to meet deadlines and manage tasks with a diverse range of priorities and problems and demonstrate a passion for Dyson products understanding why and how they are different.
Previous skills & experience:-
Outside of a competitive salary, our team members receive generous product discounts, additional paid annual leave, a generous, above market parental leave scheme and ongoing learning and development opportunities.
At Dyson, our people are at the heart of everything we do. We value you bringing yourself to work and we want to deliver an employee experience that matches the quality we give to our customers.
We have a vibrant and diverse culture that is geared towards recognition and realising ambition. You'll have regular social activities to take part in and you'll work with a fantastic team of people every day.
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations and more people.
About The Role
The Category Manager will be supporting the management of the Beauty category for Dyson ANZ; co-authoring transformational, high growth strategies and realise these as we pivot to transform the Beauty category and become a Beauty centric organisation.
As an integral member of a lean category team reporting into the Category Lead, you will be responsible for key NPDs and strategic projects, with an objective of working effectively across the business to realise marketing and commercial category objectives. We have lofty ambitions, are always looking for efficiencies and how to work smarter (not harder) and want to have fun whilst doing it!
Main responsibilities include but not limited to:-
- Co-author category vision and strategy with the Category Lead
- Lead NPD launches and key strategic projects from planning to execution, ensuring they unlock growth, reduce costs, and secure our future
- Govern Brand Building Investment (BBI), ensuring optimal ROI and continuous improvement
- Ensure best-in-class, timely execution of category plans
- Support the delivery of the in-year category P&L, playing a lead role in category review forums and monthly planning cycles. Understand the commercial impact of workstreams, ensure forecast attainment, and seek opportunities to positively impact Gross Margin (GM) and Contribution
- Be a category and Dyson technology expert; understand competitors, study the market, and mine for key consumer insights. Know our products inside out—why they're different and better
- Develop a deep understanding of current Dyson owners & target audiences and draw key consumer insights from research to guide strategy
- Break lofty strategic goals into clear actionable steps and realise these through various teams
- Recommend local positioning and claims, based on insight
- Define the right media mix to drive awareness, consideration, and conversion across traditional and digital media
- Own demand driving plans that ensure investment and actions across Paid, Owned, and Earned are sufficient to deliver forecast
- Partner with demand planning & supply teams to maintain lean stocks and eliminate out-of-stocks
- Manage project budgets and ensure all spend is within forecasted investment, making recommendations on allocation with clear rationale
- Plan, brief, and execute seamless activation across all touch points of the consumer journey, focusing on the customer experience in-store and online
- Influence Global teams to get buy-in and support ANZ plans when required
- Identify opportunities and develop/drive initiatives/campaigns that will increase the commercial impact of the category
- Review leading and lagging indicators, drawing insights from data to inform future plans
- Build confidence in our plans that address key problem areas and showcase progress against strategic pillars
- Seek and secure decisions in category review to maintain momentum on NPD and key projects
To be successful in this role you will be commercially focused and solutions oriented. You will have the ability to meet deadlines and manage tasks with a diverse range of priorities and problems and demonstrate a passion for Dyson products understanding why and how they are different.
Previous skills & experience:-
- Solid experience in brand and category management
- Demonstrated experience in launching big NPDs (incl. consumer target & insights definition, product positioning, go to market strategy and implementation)
- Experience in managing complex media plans
- Strong commercial acumen (P&L understanding, experience in calculating ROI, budget management)
- High level of communication skills both verbal and written
Outside of a competitive salary, our team members receive generous product discounts, additional paid annual leave, a generous, above market parental leave scheme and ongoing learning and development opportunities.
At Dyson, our people are at the heart of everything we do. We value you bringing yourself to work and we want to deliver an employee experience that matches the quality we give to our customers.
We have a vibrant and diverse culture that is geared towards recognition and realising ambition. You'll have regular social activities to take part in and you'll work with a fantastic team of people every day.
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
See more jobs in Sydney, New South Wales