Digital Experience Manager (WEB)

"There are qualities which lead to success. Courage, perseverance, the ability to dream and to preserve." - Soichiro Honda

At Honda Australia, our curiosity about human beings drives us to create products that deliver joy to people's lives. It is our continual pursuit of dreams, inspiring philosophy, and commitment to customers that establish the spirit of Honda. As a company built on dreams, our associates are passionate and inquisitive, and dedicated to putting the customer at the centre of everything it is we do. We produce some of Australia's most recognised cars and are backed by a huge global footprint - there really is no company like us.

Job description

In this pivotal role within the Brand & Marketing Division, you will be the driving force behind delivering a stellar website experience for our consumers.

As a seasoned and passionate Digital leader, you will take charge of the strategy, development, and performance of our online presence, crafting a best-in-class web experience with your team of specialists. Your mission? To drive lead and conversion strategies, all powered by your deep understanding of website management and digital marketing strategies.

How you'll make an impact

• Work closely with internal and external stakeholders on rebuilding the web experience to enhance conversion and customer experience
• Develop and execute strategic plans aligned with broader marketing initiatives
• Lead the planning and execution of website updates, improvements, and redesigns
• Implement and manage A/B testing, heatmaps, and other optimisation tools to improve user experience and increase conversions
• Troubleshoot and resolve technical issues related to website functionality, ensuring minimal downtime and a smooth user experience
• Utilise SEO, SEM, social media, email marketing, and other digital marketing channels to boost visibility and engagement
• Deliver data and insights on e-commerce performance and suggested improvements

What you'll bring to Honda

• At least 10 years of experience in managing websites
• Proven experience with e-commerce platforms such as SFCC, Shopify or similar
• Strong understanding of digital marketing, SEO, SEM, and website analytics
• Extensive experience in improving website performance, optimising conversion rates, and growing online sales
• Strong project management skills with the ability to manage multiple priorities.
• Excellent problem-solving abilities and attention to detail
• Tertiary qualifications in Marketing, Business, Digital Media, or a related field (or equivalent industry experience)
• Experience with Salesforce Marketing Cloud is highly desirable
• Knowledge of CRO tools and strategies as well as of design tools (e.g., Adobe Creative Suite, Figma) will be beneficial

The Honda Experience

• Attractive lease programs - vehicles & motorcycles
• Product discounts - vehicles, motorcycles, power equipment, accessories & merchandise
• Free loan program for lawn and garden equipment (Victorian Associates)
• Flexible Work Arrangements
• Paid Parental Leave
• Exciting Engagement Activities - Associates Day, end of year activities & divisional offsites
• Employee Assistance Program for associates & immediate family members
• Wellbeing support - Wellbeing Day, Trained Mental Health First Aiders
• Cultural Flex Days - substitute two public holidays
• Access to professional development courses
• Onsite Gym (Head Office)
• Free parking

Why join Honda Australia?

At Honda, Respect for the Individual is the fundamental belief in the uniqueness of all human beings. We strive to nurture and promote each other's capacity to think, reason and create. At Honda, we understand that each individual has something to contribute to our success.

Honda is an Equal Opportunity Employer. We support our Employees in an open, inclusive environment and give each individual the opportunity to realise their dreams. When you join Honda, you'll be part of a passionate, diverse group who truly enjoy what we do! That's the Honda way.

Experience The Power of Dreams for yourself!

Applicants must satisfactorily complete a National Criminal Records check to undertake this role.

If you are interested in the position and feel your skills match the criteria for the role, we would like to hear from you.