Head of Marketing - Convenience | Sydney CBD

The Opportunity:

We're looking for a performance-led Head of Marketing | Convenience to drive strategy across Zap Fitness, Jetts New Zealand, and Barry's. With a strong digital background and hands-on experience in Google, Meta, and analytics tools, you'll lead a team of three Marketing Managers and work closely with stakeholders and agency partners across multiple markets.

This role requires someone who's highly organised, detail-oriented, and comfortable switching between brands. You'll need to balance strategic leadership with a hands-on approach-jumping in to support your team and get things done when needed.

This is a 12-month secondment opportunity.

Key Duties and Responsibilities:

• Lead the development and execution of brand positioning, communications, and visual identity across Zap Fitness, Jetts NZ, and Barry's.
• Build and implement strategic marketing plans to drive awareness, acquisition, and brand growth.
• Oversee performance marketing strategies across digital channels, with a strong focus on data, analytics, and ROI.
• Manage marketing budgets, including forecasting, CPA optimisation, and weekly performance reporting.
• Lead and mentor a team of three Marketing Managers, providing clear direction, feedback, and support.
• Collaborate with cross-functional teams and external media agencies to align marketing with business goals.
• Identify and leverage new digital marketing opportunities, trends, and technologies.
• Use data-driven insights to optimise campaigns and improve customer acquisition and retention.
• Foster a culture of accountability, continuous learning, and high performance within the team.

To be successful in this role you will demonstrate:

• 10+ years' experience in related positions across B2C marketing across a portfolio of brands
• Proven success in a senior marketing role with a strong focus on digital and performance marketing.
• Deep understanding of digital channels including SEO, SEM, social media, and content marketing.
• Strong analytical skills with experience using data and insights to drive decision-making.
• Proficiency in tools such as Google Analytics and Meta Business Suite.
• Demonstrated leadership capability with experience managing and mentoring teams.
• Skilled in cross-functional collaboration and working with external agencies and media partners.
• Excellent communication skills, both written and verbal.
• Highly organised, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment.

In return we offer you:

• A passionate, innovative, energetic, and supportive culture. It's something we're really proud of at FLG and you'll feel part of the family from day one.
• You'll also benefit from our industry-leading learning and development offering - we pride ourselves on supporting and developing our team members, providing them with the learning and skills they need to build a long-term career with us.
• A competitive salary package + a wide range of benefits including a free gym membership for you and the person of your choice
• Additional benefits as part of our recognition of service scheme

About Fitness & Lifestyle Group:

Fitness and Lifestyle Group (FLG) is the leading fitness, health, and wellness group in the Asia-Pacific region, headquartered in Australia. Our mission is to make a meaningful, positive impact on people's lives through innovative and diverse health and wellness offerings, both physical and digital.

FLG's portfolio includes globally recognised brands such as Fitness First Australia, Goodlife Health Clubs Australia, Jetts Fitness New Zealand & Thailand, Zap Fitness, and Barry's. With 319 locations across Australia, New Zealand, and Southeast Asia, we support over 585,000 members in leading healthier, more active lives.

Our Commitment to Diversity and Inclusion:

At Fitness and Lifestyle Group we bring positive energy and attitude to work every day, we are proud of who we are and who we work for. We don't just accept individuality; we encourage it and acknowledge the value diversity and inclusivity brings to our organisation. We pride ourselves on empowering our team to be their authentic selves at work.

We welcome applications from Aboriginal and Torres Strait Islander People, people of all ages, race, sex, intersex status, gender identity, sexual orientation, people with a disability and from other diverse backgrounds.

Apply Now!

Please click 'Apply' to submit a resume that details your experience, attributes and achievements.