Senior Manager, Lifecycle Marketing

At Latitude, we make it possible – for our customers, our communities, and our people. We believe in creating opportunities that truly matter, helping you thrive both professionally and personally. That’s why we offer benefits that make a real difference in your life.

We make it possible…

• to spend more time with your loved ones – with an extra week of paid leave each year through our Take 5 initiative.
• to balance work and life – with a hybrid working model, giving you the flexibility to work from home while connecting in the office just two days a week or work remote for certain roles.
• to put your wellbeing first – with Sonder, a 24/7 support app for mental and physical wellness.
• to access great financial benefits – with discounts on Latitude products and services.

The Senior Manager, Customer Lifecycle Marketing is responsible for developing new and optimising existing customer lifecycle marketing programs to drive customer engagement, retention, and portfolio growth for Latitude Credit Cards products. You will collaborate closely with cross functional teams including Product, Analytics and Digital to ensure seamless execution and alignment with business objectives.

In this role, you’ll:

• Own the end-to-end lifecycle marketing strategy for Latitude credit card customers including onboarding, activation, utilisation, reactivation and loyalty initiatives
• Lead the design and delivery of omni-channel CRM campaigns that drive usage and long-term engagement
• Develop segmentation strategies to tailor messaging and offers to different cardholder needs
• Lead a small high-performing team, fostering a culture of experimentation and continuous improvement
• Support new product development with go to market execution
• Collaborate with senior stakeholders to drive the progression of the customer lifecycle program
• Engage and influence across the enterprise to C – Level
• Ensure compliance with regulatory and brand standards in all communications

About you:

• 7+ years in lifecycle marketing, CRM, or portfolio management, ideally in banking, financial services, or personal lending.
• Strong experience in customer journey optimisation, personalisation, and marketing automation (expertise in SFMC preferable).
• Proven ability to identify opportunities to improve customer and business outcomes through campaign execution and capability development
• Understanding of credit card customer behaviours, lifecycle triggers, and key value drivers
• Demonstrated success in offer, creative and channel testing.
• Demonstrated success in leading, mentoring and developing a team
• Ability to analyse campaign performance, use insights to refine future strategies.
• Skilled in managing multiple projects, meeting deadlines, and adapting to changing priorities.

Sound like you? That's a good sign! In return for your energy and ideas, we offer a flexible working environment and great compensation. We always support a safe, healthy, engaging, and productive working environment for all employees and workers, whether that be in your home and office, or a combination of both.

We're Latitude, partners in money Latitude may seem like the new kid on the block, but it's taken us almost a hundred years to become an overnight success. Digital payments, cards and loans is what we offer - but what we really are is a platform that helps people shop and live better. Always living and breathing our values. Take ownership, Pursue Excellence, Win Together & Create Tomorrow.

We're not engaging any recruitment agencies for this role, so if you're interested. Please apply directly!

Successful applicants will be required to complete a background check (including criminal history and bankruptcy check) prior to commencement of employment. Only open to Australian or New Zealand Permanent Residents or Citizens.