Senior Manager Digital Marketing and Media

As our highly valued Senior Manager, Digital Marketing and Media based in Brisbane CBD, your role will be to lead and mature the digital marketing and media efforts for Great Southern Bank, to acquire and engage customers while also supporting long term brand growth.

This position is responsible for driving ROI through all digital media channels, as well as supporting other business units to utilise digital marketing channels to their fullest extent.

You’ll make an impact by:

• Being responsible for creating the digital marketing and media strategy from ideation, planning and roadmap development, management, prioritisation and optimisation to meet the desired outcomes for all stakeholders.
• Collaborating across the Customer Offic e along with our key partners and agencies, you will create and manage our digital media strategies leading to improved brand health, sales and growth.
• Leadership-partnering, collaborating and co-creating across the Customer Office to ensure we build our brand and engagement across platforms to connect with our audiences, drive competitiveness and performance outcomes which are optimised to maximise value.
• Being accountable for all digital marketing and media, specifically for the overall performance of Paid Search, Display, Video, Social and Affiliate campaigns, balancing growth with efficiency.
• Bottom-up campaign strategy, planning and forecasting across all media channels to determine the optimal mix to achieve business targets.
• Developing and maintaining key data-driven integrations to drive customer growth, engagement and sales conversion, continually advancing marketing data maturity.
• Building and maintaining relationships with key partners including Google, META, major media publishers and affiliate partners, negotiating beneficial commercial terms and agreements.
  
  
  

The Senior Manager, Digital Marketing and Media is a technically brilliant, solution-orientated, creative and strategic thinker, adaptive, positive and inspiring leadership partner across the organisation and an enthusiastic champion for Great Southern Bank.

Do things differently with us

To succeed in this role, you will have:

• 8 plus years’ marketing experience and business experience in a digital marketing or advertising agency (Financial Services experience desirable).
• Demonstrated strategic & tactical digital thinking with proven implementation of successful digital marketing strategies.
• Strong relationship management skills, negotiation skills, and verbal and written communication skills.
• Thorough understanding of the digital marketing landscape and demonstrated technical knowledge and experience across digital marketing principles, strategies, tactics and processes.
• Understanding of building end to end digital funnel reporting and on-going management, and continual process and procedure improvements.
• High attention to detail and demonstrated numerical / financial skills.
• Ability to multi-task and strong creative skills and ability
  
  
  

Why Great Southern Bank?

Whatever your role with us, you’ll be part of a force for good. We’re owned by our customers right here in Australia, so our success benefits everyday people and families. Working at Great Southern Bank, you’ll also enjoy a range of fantastic benefits, some examples include:

• Helping you unlock a brighter future by investing in your development and wellbeing, offering you study leave, a day for you and professional wellbeing coaching.
• Benefits that support you and your wellbeing so that you can thrive at work and at home, today and tomorrow. Enjoy access to our wellbeing centre and the flexibility to work from home two days a week.
• Helping you to achieve your financial goals and positively impact your family and community. We offer discounts on a wide range of Great Southern Bank products and services such as savings and transaction accounts, insurance, home loans and more!
  
  
  

Imagine working for a bank that truly helps people. You can.

Questions? Please contact our Talent and Experience Partner, Danielle Moore - [email protected]

At Great Southern Bank, we're committed to building a strong, inclusive and diverse workplace, where people feel a sense of belonging and are valued, connected and respected. We value diverse backgrounds, cultures, abilities, ideas and experiences; recognising the benefits they bring to our work, our communities and the way we help our customers. We support and promote an inclusive culture through flexible ways of working, collaboration, and fair and equitable decision making that empowers our people to be at their best every day.