General Manager - WikiCamps
Discovery Parks
Date: 6 hours ago
City: Adelaide, South Australia
Contract type: Full time
About Us
At G’day Group, Australia’s largest regional hospitality provider, our Support Office team is at the heart of innovation, powering the success of over 300 unique locations across Australia. From technology and finance to marketing and operations, our diverse roles offer opportunities to shape the future of travel with creativity, strategic thinking, and a collaborative spirit.
We provide a dynamic environment where professionals in our Support Office team can thrive with the flexibility to balance work and life, while contributing to a company that prioritizes growth, employee wellbeing, and excellence.
If you're a forward-thinking professional eager to make a real impact, G’day Group is the place to elevate your career.
About The Role
As the General Manager WikiCamps you will have the rare and exciting opportunity to lead the transformation of a digital travel business poised for significant growth. With a passionate and engaged customer base already in place and a funding pipeline supporting our expansion, we are uniquely positioned to redefine the travel experience.
This newly created role will be at the forefront of this journey, steering the strategic direction, commercial growth, product evolution and operational excellence of the business. Your leadership will be instrumental in scaling our digital platform, enhancing customer engagement, and driving innovation in a rapidly evolving industry.
This role offers the chance to make a profound impact on the future of travel experiences, blending entrepreneurial spirit with the resources to bring bold ideas to life. If you're ready to lead a dynamic team and shape the next chapter of digital travel, this is the role for you.
Key responsibilities of the role will include -
Commercial Leadership
To excel in the role you will have a strong background in commercial leadership, strategic planning, and data-driven decision-making, combined with extensive experience in driving revenue growth, optimizing costs, and managing full P&L accountability. A proven track record in developing and executing commercial strategies, including pricing, partnerships, and business development opportunities, is essential. Additionally, you will have the ability to evolve and communicate a compelling vision and strategic direction that inspires innovation and aligns with the company's goals.
You will need to demonstrate proficiency in leveraging advanced data analytics to inform business decisions, understand customer behaviors, and optimize overall business performance. You will be adept at utilizing insights to personalize communications, improve customer experiences, and identify new business opportunities. Furthermore, strong marketing and brand leadership skills are required to build a distinctive and market-leading brand proposition, oversee the development and execution of marketing strategies, and analyze market trends and customer insights to enhance customer engagement. Suitable tertiary qualifications for this role include a degree in Business Administration, Marketing, Data Analytics, or a related field, which will provide the foundational knowledge and skills necessary to succeed in this position.
Whilst technical proficiency is important to the role, you will also need to demonstrate exceptional leadership and digital innovation skills. You will possess the attitude, soft skills, and capability to engage with a broad range of business stakeholders. Your high level of energy, self-motivation, autonomy, initiative, and attention to detail will be crucial in meeting the business demands at G’day Group. Your naturally upbeat and open style will align with our cultural values, and your ability to lead and inspire others will drive our digital transformation efforts.
Benefits
The G’day Group acknowledges the increasing global expectation to demonstrate our approach to Environmental, Social and Governance (ESG) risk factors and sustainability in our daily operations and ongoing decision making. Our five-year ESG strategy is evolving to ensure we are committed to growing with care through supporting our people, giving back to the communities we operate in, and protecting our environment.
Conditions of Employment
Prior to an offer of employment being made, candidates must provide authority for a Federal Police Clearance to disclose any criminal offences or charges. A Driver's Licence is essential.
At G’day Group, Australia’s largest regional hospitality provider, our Support Office team is at the heart of innovation, powering the success of over 300 unique locations across Australia. From technology and finance to marketing and operations, our diverse roles offer opportunities to shape the future of travel with creativity, strategic thinking, and a collaborative spirit.
We provide a dynamic environment where professionals in our Support Office team can thrive with the flexibility to balance work and life, while contributing to a company that prioritizes growth, employee wellbeing, and excellence.
If you're a forward-thinking professional eager to make a real impact, G’day Group is the place to elevate your career.
About The Role
As the General Manager WikiCamps you will have the rare and exciting opportunity to lead the transformation of a digital travel business poised for significant growth. With a passionate and engaged customer base already in place and a funding pipeline supporting our expansion, we are uniquely positioned to redefine the travel experience.
This newly created role will be at the forefront of this journey, steering the strategic direction, commercial growth, product evolution and operational excellence of the business. Your leadership will be instrumental in scaling our digital platform, enhancing customer engagement, and driving innovation in a rapidly evolving industry.
This role offers the chance to make a profound impact on the future of travel experiences, blending entrepreneurial spirit with the resources to bring bold ideas to life. If you're ready to lead a dynamic team and shape the next chapter of digital travel, this is the role for you.
Key responsibilities of the role will include -
Commercial Leadership
- Lead the business with a focus on driving revenue growth, optimising costs, and ensuring alignment with business objectives, including full P&L accountability.
- Develop and execute commercial strategies, including pricing, partnerships, and business development opportunities.
- Evolve and communicate a compelling vision and strategic direction that inspires innovation and aligns with the company's goals.
- Lead the development and execution of a comprehensive digital strategy, identifying market opportunities and threats, and adjusting plans accordingly.
- Develop a 5 year strategy that positions the business to win market share, create customer love and ultimately uplift business valuation
- Lead cross-functionally to enable systems to collect, analyse, and interpret rich data sources, fostering a data-driven culture within the organisation.
- Leverage advanced data analytics to inform business decisions, understand customer behaviours, and optimise overall business performance.
- Utilise insights to personalise communications, improve customer experiences, and identify new business opportunities.
- Build a distinctive and market leading brand proposition
- Oversee the development and execution of marketing strategies to build brand awareness, customer acquisition and revenue.
- Analyse market trends and customer insights to inform marketing strategies and enhance customer engagement.
- Ownership of the digital platform ensuring enhancements and features are prioritised to drive business value.
- Collaborate with technology teams to deliver solutions that meet customer needs and business objectives.
- Monitor industry trends and advancements to maintain competitive advantage and drive innovation.
- Develop and implement strategies to build and engage a loyal customer community.
- Oversee customer support and engagement initiatives to enhance customer satisfaction.
- Utilise feedback from the community to inform product and service improvements.
To excel in the role you will have a strong background in commercial leadership, strategic planning, and data-driven decision-making, combined with extensive experience in driving revenue growth, optimizing costs, and managing full P&L accountability. A proven track record in developing and executing commercial strategies, including pricing, partnerships, and business development opportunities, is essential. Additionally, you will have the ability to evolve and communicate a compelling vision and strategic direction that inspires innovation and aligns with the company's goals.
You will need to demonstrate proficiency in leveraging advanced data analytics to inform business decisions, understand customer behaviors, and optimize overall business performance. You will be adept at utilizing insights to personalize communications, improve customer experiences, and identify new business opportunities. Furthermore, strong marketing and brand leadership skills are required to build a distinctive and market-leading brand proposition, oversee the development and execution of marketing strategies, and analyze market trends and customer insights to enhance customer engagement. Suitable tertiary qualifications for this role include a degree in Business Administration, Marketing, Data Analytics, or a related field, which will provide the foundational knowledge and skills necessary to succeed in this position.
Whilst technical proficiency is important to the role, you will also need to demonstrate exceptional leadership and digital innovation skills. You will possess the attitude, soft skills, and capability to engage with a broad range of business stakeholders. Your high level of energy, self-motivation, autonomy, initiative, and attention to detail will be crucial in meeting the business demands at G’day Group. Your naturally upbeat and open style will align with our cultural values, and your ability to lead and inspire others will drive our digital transformation efforts.
Benefits
- Health and Wellbeing – Flexible and hybrid working arrangements / Employee Assistance Program / Discounted private health cover / BeWell Training Program / Weekly yoga and walking group / Free annual flu vaccinations
- Paid Leave Benefits – Parental leave / Volunteer leave / Study leave
- Professional Development – Leadership programs / Support of external training courses / Reimbursement of professional association memberships
- Employee Savings – Discounted accommodation and experience rates / Salary packaging / Discovery partner discounts / Free G’day Rewards membership / Loyalty recognition benefits
The G’day Group acknowledges the increasing global expectation to demonstrate our approach to Environmental, Social and Governance (ESG) risk factors and sustainability in our daily operations and ongoing decision making. Our five-year ESG strategy is evolving to ensure we are committed to growing with care through supporting our people, giving back to the communities we operate in, and protecting our environment.
Conditions of Employment
Prior to an offer of employment being made, candidates must provide authority for a Federal Police Clearance to disclose any criminal offences or charges. A Driver's Licence is essential.
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