Public Relations Executive
New Zealand Government

- Fulltime, Permanent
- Location Sydney
About us | Mo tatou
Tourism New Zealand is a leader in destination marketing. Our purpose is to enrich Aotearoa New Zealand, and all who visit. We do this through promoting New Zealand and attracting people to visit our beautiful country, the ultimate destination in a way that benefits the beautiful place we call home.
What will you be doing | Nga whainga
This is an exciting Public Relations opportunity based in our Sydney office. Reporting to the Public Relations Manager you will be required to implement the Public Relations and Communications strategy for Australia and to raise appeal and preference for New Zealand as a holiday destination through storytelling and earned media, in ways consistent with Tourism New Zealand's Four-Year marketing strategy.
You will support with press engagement across print, online and broadcast media.
You will utilise your superb communication skills to engage a wide variety of stakeholders while fostering positive relationships with our agencies, local media, industry and the travel trade. You will pitch and champion content via the global newsroom for Australia, seek out media opportunities and respond to inbound media enquiries.
What you will need | Nga pukenga mo tenei turanga
- Proactive and dynamic Public Relations Executive with min 4 years' experience working in public relations or communications - ideally within an international or commercial environment.
- An understanding of the Travel and tourism industry is ideal.
- Be someone who has your finger on the pulse, able to bring new ideas, champion campaigns, and lead our reporting function for Australia.
- Experienced leading projects that drive organisational growth, turning vision into tangible results that create impact.
- High attention to detail
- Exceptional writing skills and a passion for storytelling.
- Experience liaising directly with journalists.
- Be well networked, with sound knowledge of the Australian media landscape.
- You will know a good story when you see it.
- Flexibility is required as the role may require some travel,
Maori culture is an integral part of both New Zealand and Tourism New Zealand, therefore an appreciation and strong commitment to Te Ao Maori is essential.
Sound like you | Mau ranei
If you are a communications star with creativity, innovation and relationship building at your core, and have an appreciation for driving opportunities, then this is the role for you.
You will get the opportunity to work alongside an award-winning team including agencies, and become part of a fun, global whanau (family) with shared goals of enriching New Zealand and taking the 100% Pure New Zealand brand to the world
How to Apply | Me pehea te tuku tono
Thank you for thinking of Tourism New Zealand as your next workplace. Please send us your resume and cover letter telling us why you are interested in this role. For tracking and evaluation purposes, all applications must be submitted on-line through the Tourism New Zealand careers website.
For more role-specific information, please view the position description.
Applications close: Friday 4th July
Join our global whanau | Hono mai ki te whanau o te ao whanui
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