Marketing Manager - Communications (15 m FTC)

• Hybrid working arrangement, mix of working from home and the office
• Exciting time to join a top 100 ASX listed business with big goals
• Highly supportive and fun team environment!

This role of the Marketing Manager - Communications is to lead the device upgrade marketing communication strategy, oversee, develop and contribute to the production and optimisation of effective customer communications within the Retention and Upgrades team, you will ensure that the essence of Vodafone’s brand is alive in all CLM Communications. You will use customer insights, strategic thinking, and deep knowledge of Vodafone’s brand architecture and consumer facing promise to deliver communications that are meaningful and relevant to the customer and drive commercial outcomes.

Responsibilities

We are a dynamic business; this brings new opportunities for our customers and our people. Being adaptable, managing change and maintaining resilience is key to success for all of us at TPG. Due to the dynamic nature of the business your responsibilities may change over time as the business evolves.

• Develop and implement marketing communications strategies and plans that are aligned with the device upgrades customer journey and target specific stages of the Post-paid customer lifecycle adopting a test and learn mindset
• Oversee the development of creative assets, including messaging, graphics, and content, that engage, grow, and retain customers
• Collaborate with cross-functional teams, such as product, sales, channel, and care to ensure effective and consistent messaging
• Collaborate with Legal to define and frequently review the approval processes to enable CLM to deliver communications fast to the consumer base
• Analyse the effectiveness of marketing campaigns and adjust strategies as needed to maximise commercial outcomes.
• Identify data driven opportunities to conduct experiments that can result in profitable commercial outcomes
• Collaborate with Product Owners and brand managers to understand business needs, contribute to the formulation of campaign solutions and align communication consistency across paid, owned and earned media
• Build relationships with internal cross-functional teams and external vendors and partners to get support to achieve the role KPI’s
• Ensure efficiency, quality, and agility in execution across all touch points
• Abide by TPG Telecom policies and procedures in place and amended from time to time

Knowledge & Experience

• Over 5 years’ experience in Customer Communications or Marketing within Telecommunications, Financial Services or Retail industries.
• Proven track record of leading teams and driving them to meet targets
• Excellent leadership, project management, and organizational skills
• Strong written and verbal communication skills
• Demonstrated high credibility and interpersonal skills to work effectively with peers and senior leadership teams
• Deep understanding of the customer journey and experience, with a focus on customer retention
• Analytical driven person with demonstrated record of using insights to improve customer experience and business outcomes
• Strategic thinker and excellent planning skills
• Demonstrated experience of prioritising according to business KPIs and budget
• Innovative character keen to think out of the box in a pragmatic and systematic approach
• Familiarity with marketing technology and tools, such as marketing automation platforms and analytics software.
• Experience working with Next Best Action or Personalisation programs will be a plus
• Experience working with Confluence and Jira will also be a plus

How we work

Everyone has a role in bringing the Spirit of TPG Telecom to life, but it starts with you. We’ve brought together powerful brands to create one united force. The latest technology and brave thinking let us connect our people and communities. You play a role in that. A big one. We invite you to bring your boldness and stand out. This place is a safe space for your true self to shine. You’re empowered. Opportunities are plenty for those ready to accept the challenge.