Marketing Manager, Business Marketing

Are you ready to be part of an organisation that values expertise, passion and diversity? At CFS we know that the foundation of our success lies in our exceptional people. We believe in celebrating individuality, have a passion for high performance and creating an environment where you can unleash your full potential. Our people enable us to make a difference and deliver exceptional experiences to help our customers achieve financial freedom.

Your Team
The Business Marketing team sits within Customer Office and is focused on delivering innovative and creative marketing solutions for the Distribution division.

You will contribute to our growth culture by supporting the performance of our CFS Platforms and Managed Accounts including engagement and retention activities. Using data, you will develop tactical marketing strategies to contribute to sales growth, looking at the end-to-end customer journeys to understand opportunities, sales breaks.

Your Responsibilities

• Understand Distribution objectives and financial targets to inform the development of supporting marketing solutions for CFS platforms CFS Edge and FirstChoice
• Be customer obsessed, demonstrate a deep understanding of the adviser landscape and ensure advisers – and they’re clients – are at the centre
• Demonstrate integrated approach with the broader CFS environment working in lockstep with Distribution and Product as well as digital and communications peers
• With support from your manager, own the development of campaign strategies with phased approach including prime, launch and sustain chapters across paid owned and earned
• Own end-to-end execution of campaigns, reporting and post-implementation-review and insight elements

Your Capability and Experience

• Strategic Operators – You know how to build and deliver marketing strategies that drive real outcomes. You’re comfortable balancing long-term vision with short-term execution.
• Stakeholder Navigators – You’ve worked with senior leaders, product teams, legal, compliance, and distribution—and you know how to bring them on the journey. You’re persuasive, resilient, and solutions-focused.
• Industry Insiders – You understand the financial advice ecosystem—how advisers operate, the role of support staff, and the needs of employers. You know how to tailor messaging and engagement to each audience.
Challenge Seekers – You’re energised by complexity and ambiguity. You want to make your mark in a business that’s growing, evolving, and pushing boundaries
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What to Expect

At CFS, you'll be working among the very best in the wealth management industry. It's an inspiring environment that encourages development and celebrates success. Other things to look forward to:

• Additional day for your birthday
• Access to CFS Employer Super
• Life Leave - 3 days per annum
• Access to Sonder who provides human-powered medical, mental health and safety support through one easy-to-use app enabling you to get support whenever and wherever you need.
• Access to Corporate rates with BUPA Health Insurance
Confidential coaching and counselling services supporting life, mind, body, relationships, work and family to assist you in taking charge of your own health and wellbeing

CFS Culture

At CFS we are committed to creating a thriving environment where individuals can flourish. We believe that success is built upon strong teams, and we are dedicated to celebrating uniqueness, championing individuality and supporting a diverse and inclusive workforce. We believe that when you can truly be yourself, you can unlock your full potential.

Apply today and join us in helping Australians to achieve their financial freedom.

Please note, CFS requires all candidates to have full work rights in Australia.

Where we have preferred candidates, background checks (including Police, Employment, Bankruptcy checks, ASIC banned and disqualified persons) will be completed prior to the final preferred candidate’s employment being confirmed. The outcomes of the background checks do not preclude the preferred candidate, however, they will be assessed against the inherent requirements of the role.

This role is based on Gadigal Land (Sydney).