Product Owner, Direct Acquisition and Prospect

Your SUPER career starts here

As one of Australia's largest profit-for-members superannuation funds, we always remember whose money it is and whose future we're looking after. We work to reimagine a new way forward for our 1.1 million members and their communities. Each other. And our world.

Sound good? Learn more about us and what we do at awaresuper.com.au

Your New Role

As the Direct Acquisition Product Owner, you will lead the charge in optimising the acquisition journey, lifting conversion rates, and scaling direct-to-consumer acquisition channels. You will work cross-functionally with digital, insights, performance media, compliance, brand, and proposition stakeholders to define, build, and iterate experiences that attract and convert new members effectively and compliantly. Some of your key responsibilities will be:

• To act as the primary contact for direct acquisition of new members, shaping the digital acquisition roadmap to support growth targets
• Champion the customer experience from first impression through to conversion, using experimentation to identify opportunities for improvement
• Iterate messaging, conversion flows, and competitive positioning based on market, segment, and behavioural insights
• Communicate and influence ideas persuasively, proactively seeking opportunities to work with other teams to achieve common outcome

To be successful in this role you will have the following skills and experience:

• Working Knowledge of Marketing and advertising technology, including Customer Data Platforms and Analytics platforms
• Very strong knowledge of current and emerging marketing technology and journey / experience design
• Ten or more years of experience in Marketing / Digital Marketing / IT, preferably within financial services with demonstratable leadership responsibilities
• Five or more years experience in Lifecycle marketing or equivalent role, preferably within financial services
• Broad knowledge of the Superannuation industry
• The idea of being part of our growth is exciting and you want to play a pivotal role in making super simple.
• You are balanced in accepting risk in any decision you face. You are curious to understand risk context and choose to speak up as we simplify, learn and grow.

Employee Experience

We understand that not everyone works in the same ways. We value flexibility and know that it helps you manage work and life.

Why you’ll love working at Aware Super:

• Have a super impact: You’ll think big and care deeply to help more Australians live their best lives in retirement.
• Be part of something super unique: You’ll work to reshape super and retirement. We’ll invest in your growth and give you the opportunity to work on career-defining projects.
• Work with super humans: You’ll work hard and innovate, but also have some fun along the way.
• Feel super cared for: We’ll support your wellbeing today, as well as in the future. Enjoy a health & fitness reimbursement, work from home technology reimbursement, salary continuance insurance and organisation-wide meeting free zones.

The Aware Super difference

At Aware Super, we believe that diversity of thought, background and experience creates better outcomes for our members and communities and a stronger sense of belonging for our people. We value a diverse workplace and strongly encourage women, Aboriginal & Torres Strait Islander people, people with cultural and linguistic diversity, LGBTQIA+ individuals, people with disabilities, and mature-age individuals to apply. We are proud to be consistently recognised as an Employer of Choice for Gender Equality and our CEO, Deanne Stewart, is a Pay Equity Ambassador.