Senior Brand Manager - kit

Since launching in 2022, kit: has defied expectations, rapidly emerging as a modern wellness disruptor at the intersection of skin, health, and body care. Now, we’re looking for a bold, visionary Senior Brand Marketing Manager to take kit for the next 12 months in a contract role,: to its next frontier—deepening our presence beyond MECCA while fueling continued commercial growth through our established retail channels. 

You’ll lead the brand with end-to-end ownership—from strategic brand planning and revenue delivery to community storytelling and creative experimentation. Working closely with cross-functional and agency teams, you’ll shape and scale the brand’s identity in the market, drive performance across touchpoints, and champion innovation that challenges the status quo. 

The Role You Could Play:   

• Brand Growth Strategy  Architect and execute the brand strategy to grow awareness and market share across both owned channels (social, web, CRM) and MECCA’s omnichannel retail ecosystem. 
• Creative Disruption  Bring an entrepreneurial lens to brand marketing. Unearth new ways to disrupt the wellness category, redefine engagement, and build culturally resonant campaigns that leave a mark. 
• End-to-End Brand Ownership  Lead integrated campaign development and creative direction across all consumer touchpoints—from product launch narratives to content strategy, paid media and in-store experience. 
• Digital Marketing Excellence  Design and deliver full-funnel, customer-centric digital marketing campaigns that are insight-led, brand-building, and ROI-focused—across paid, owned and earned channels. 
• Commercial Accountability  Own brand performance through robust sales forecasting, A&P budget management, inventory partnership, and ROI-driven channel marketing. 
• Cross-Functional & Agency Leadership  Inspire and galvanize internal teams and external partners across product, design, media, PR, and digital to deliver world-class brand execution. 
  
  

What You Will Bring:

• Extensive brand marketing expertise within beauty, wellness, or retail, with a proven ability to drive both creative excellence and commercial outcomes.
• Strategic and innovative mindset, with experience building and scaling brands through modern, multi-channel marketing approaches.
• Exceptional storytelling and brand building capabilities, with a track record of delivering breakthrough campaigns and end-to-end product launches across social, digital, print, PR and influencer marketing.
• Strong commercial acumen, including advanced analytical skills and experience managing and optimising marketing budgets.
• Collaborative leadership style, thriving in fast-paced, cross-functional environments and influencing effectively across diverse teams.
• Experience managing product development pipelines and contributing to innovation roadmaps.
• Ability to thrive in a fast-paced, hands-on and highly creative environment.
  
  

Your Life At MECCA 

Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn’t be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way!

Some of our other team member benefits include: 

• Professional development programs and first-class digitised learning offering 
• Health and well-being initiatives
• Reward and recognition programs
• Access to bonus and incentive programs 
• Access to quarterly product allowance 
• Up to 40% discount to spoil yourselves and your immediate family, subject to company policy!
  
  

There are also so many other ways in which you’ll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way. 

To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca and for all current opportunities, visit http://www.mecca.com.au/careerswww.mecca.com.au/careers