MECCA Bourke Street- Events and Activation Manager

Since our beginnings in 1997, MECCA has redefined the beauty landscape in Australia and Aotearoa (New Zealand), leading in retail innovation and delivering the ultimate beauty experience. Our goal has remained the same since the beginning - to help our community look, feel, and be their best.

Now, after almost 27 years in the making, we are launching one of the biggest beauty destinations in the world. At 4000sqm, our new Bourke St Flagship will not only be the largest of our 100+ stores, it's also set to become a landmark destination for the city, and a total beauty wonderland for all who visit. Bourke St will be brimming with over 200 brands, 80 exciting new experiences and beauty services, as well as unique product curations and never-seen-before MECCA destinations. From clinical skin services to a Beauty Atelier, the biggest MECCA Perfumeria, an auditorium for MECCAVersity, an Apothecary, and an entire mezzanine dedicated to gifting, this is MECCA's vision for the future of beauty, and we'd love you to be part of it.

Not only will MECCA Bourke St be the largest of our 100+ stores, but it will also be one of the biggest beauty destinations in the world.

Introducing a brand-new role at MECCA Bourke St the Events and Activations Manager will lead Flagship events, and partner with top brands and stakeholders to drive exceptional customer experience. They’ll manage end-to-end event execution, from planning and production to delivery and analysis, all while fostering a dynamic, positive workplace culture that embodies MECCA's values.

Day-to-day responsibilities: 

As the Events and Activations Manager, you will work on a full-time basis. This may include shifts across late night and weekend peak trade.

• Lead the seamless execution of events and activations, ensuring each one exceeds delivery expectations and captivates our customers.
• Mentor and empower the Concierge Manager and Concierge team to create a welcoming and effortless customer journey, from navigation to booking and support.
• Guide the Auditorium Manager and team in delivering unparalleled educational experiences that leave a lasting impact on our customers.
• Partner with renowned brands, founders, and representatives to bring extraordinary brand events to life.
• Collaborate with the store leadership team to curate engaging and insightful team meetings that reflect the unique spirit of our MECCA Bourke St store.
• Ensure every event is meticulously planned with clear objectives, well-defined stakeholder roles, streamlined communication, and efficient processes to achieve outstanding results.
  
  

What you’ll bring to the role:

• Experience delivering world-class immersive experiences for customers, brands, and key partners across whole store touchpoints
• Extensive knowledge of events and brand activations including experience design, activation infrastructure builds, AV and production, event admin, OH+S and risk management skills
• You can operate with agility and deliver best-in-class outcomes in a dynamic environment
• You can use critical thinking and partnership when applying decision-making matrix to complex problems
• Proven track record of ensuring the profitability of event and activations by maximizing customer spend, optimizing team rostering, and ensuring efficient delivery
  
  

Life as an Events and Activations Manager at MECCA: 

• World-class education opportunities; leadership conferences, training sessions, an online Learning Lab, access to amazing guest speakers including brand founders and business leaders, and once in a life-time events!   
• Opportunities to earn more with our monthly performance bonus program
• Up to 40% discount to spoil yourselves and your immediate family, as well as a generous product allowance, subject to company policy!
• A competitive parental support program, including ongoing superannuation payments while on parental leave
  
  

More than skin deep: 

• At MECCA, we're committed to being a force for good – within and beyond the beauty industry. Through our sustainability program, MECCA M-PACT, we’re transforming our business by building environmental and social sustainability-focused thinking into our operations – from our products and footprint to our brands and suppliers.  
• We believe that beauty has the power to change lives. Through our social change movement, MECCA M-POWER, we support a group of over 20 incredible organisations dedicated to creating a future where the next generation can thrive. We strive to fight for women by ensuring their access to education, improving their health, safety and well-being, empowering female-led businesses, supporting women to become financially secure and independent and elevating women's voices in politics and public life.  
  
  

Join us, and together we can make the world over. To learn more about life at MECCA Brands, please visit  https://www.mecca.com.au/retail-careers.html