Marketing Lead B2C Acquisition
McMillan Shakespeare
Date: 20 hours ago
City: Melbourne, Victoria
Contract type: Full time

At MMS, our purpose is clear: To make a difference to people's lives. Guided by this commitment, we offer tailored solutions to clients and customers across our businesses in Australia and New Zealand. Our vision is to be your trusted partner, simplifying complexities and turning challenges into opportunities. Our diverse services – from salary packaging and fleet management to disability support – aim to enhance your financial wellbeing and empower your aspirations
Through our subsidiaries, we offer a breadth of services and expertise designed to responsibly deliver superior long-term value to our clients and customers, which include Federal and State governments and some of the largest public and private sector, health and charitable organisations
Bring your extensive Marketing experience to contribute to the success of our Maxxia and RemServ (Novated Leasing and Salary Packaging) marketing program as our Marketing Lead B2C Acquisition
Progress your career in a large financial services company with great training and career expansion opportunities. Make an impact, enjoy variety and thrive in a fast-paced environment
Your role will sit in the Customer Acquisition Marketing team of 5 to deliver brand awareness, education and drive leads into our Maxxia and RemServ brands
The Role
Execute omnichannel campaigns to drive engagement and generate leads
- Develop and manage campaign plans, ensuring timely and budget-conscious execution.
- Applying insights and customer segmentation to enhance engagement and relevance.
- Overseeing campaigns across multiple channels, including print, social, SEM, web, email, ATL, and events.
- Manage stakeholder engagement, approvals, and compliance requirements.
- Monitoring campaign performance in real time and make data-driven adjustments.
- Conducting post-implementation reviews with detailed cost-per-lead and cost-per-acquisition analyses.
- Partner with internal and external teams to optimise creative development and strategic planning.
- Adaptability – You thrive in a fast-paced environment and adjust campaigns based on live performance.
- Problem-Solving – Using insights and analytics to refine strategies mid-campaign.
- Collaboration & Relationship-Building – Working effectively with stakeholders, external agencies, and creative teams.
- Attention to Detail – Managing legal and compliance approvals, ensuring accuracy in campaign execution.
- Customer-Centric Thinking – Making complex products easy to understand for diverse audiences.
- Time Management & Prioritisation – Handling multiple projects and deadlines efficiently.
- Communication & Brief Writing – Translating business insights into comprehensive campaign briefs.
- Analytical Mindset – Using data to track performance and improve ROI.
- Novated leasing benefits and discounts
- 12 weeks paid parental leave and access to our Parents Portal
- Comprehensive learning and development opportunities to support your career growth
- Sonder digital wellbeing platform, providing personalised support 24/7, plus annual flu vaccinations
- Default Income Protection Insurance reimbursed for members of the MMS Default Super Fund
- Exempt Employee Share Plan
- We encourage individuals from all backgrounds including Aboriginal and Torres Strait Islander peoples, those caring for someone or living with a disability, LGBTQIA+ and culturally diverse applicants to apply
- We embrace hybrid working and welcome conversations about flexibility
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