Senior GTM Manager - Business & Wholesale

Company Overview

Founded in 2014, and listed on the ASX since 2015, Superloop’s purpose is to enable better internet for Australian homes and businesses, by enabling challenger retail brands to take a larger share of the market, leveraging Superloop’s Infrastructure-on-Demand platform.

Superloop operates in three segments of the market: consumer connectivity, business network and security solutions, and wholesale connectivity, all of which leverage Superloop’s investments in physical infrastructure assets including fibre, subsea cables and fixed wireless, as well as Superloop’s software platforms. Hundreds of thousands of homes and businesses rely on Superloop every day for their connectivity needs.

Visit www.superloop.com to learn more.

Business Unit Overview

Our Business & Wholesale unit is the conduit that assists in the delivery of business opportunities and customer engagement. The unit supports our Sales and Customer Connections teams that facilitate opportunities and quotes that convert into sales, and manage sales processes across the entire product portfolio, before being handed to our Delivery team for provisioning and deployment.

The Sales team is the driver of all revenue opportunities and customer engagement. They position and promote the competitive edge of our products and services to create customer relationships, build robust sales pipelines who successfully close opportunities to deliver against sales targets and business priorities.

Role Purpose

At Superloop, a key component to our success is through the strength of our Go-to-Market and marketing initiatives and the execution of these through our sales and marketing teams. To build on this momentum, we’re searching for a highly qualified GTM Manager to work within the Business & Wholesale Go-To-Market team. From day one, this individual will take on a leadership role leading marketing programs, while assisting with the development of new initiatives aligned with company objectives in the Large Corporate, CCMS & Broadband Networks space. The ideal candidate will have prior B2B experience with a wide range of marketing functions, including digital marketing, content marketing and content/lead generation programs. The candidate will also have experience in Product development/management and commercial propositions. The GTM Manager must be an organised multitasker able to handle many diverse projects at once and meet tight deadlines. In addition to the above the successful candidate will drive the Channel Program and will take ownership developing quarterly promotions.

Key Responsibilities

• Lead GTM to orchestrate sales motions for sales, marketing, partner, product, training, and professional services teams to accelerate adoption of SASE, SD-WAN, Broadband Network & Smart Communities.
• Leverage your deep domain expertise to create best in class field enablement and sales strategy.
• Own reporting and planning cadences to B&W Leadership team on GTM plan execution within you’re allocated domain.
• Lead the orchestration of key Sales events such as annual Sales Conferences and Superclub
• Build, manage, and grow the Marketing Activity Plan, setting and attaining Business & Wholesale goals with your teams support
• Create & articulate compelling value propositions that address the specific needs of your customers.
• Accelerate customer adoption through well-developed sales engagements and successful GTM Strategy.
• Lead demand generation plans for Large Corporate to maximise return through events, performance marketing and digital sources; Drive the event strategy utilising Marketing for execution
• Continuously test and refine the demand generation plan
• Report on the success of each event within the demand generation plan against agreed metrics, whilst adjusting future events as needed
• Follow up with Sales and partner teams to ensure appropriate follow-up actions post every demand generation event.
• Ensure all Go-To-Market program efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, packaging and positioning of products, and lead generation
• Lead GTM programs of work end to end ensure accuracy and efficient delivery to market
• Support the development of internal tools and processes, including streamlining lead processing, reporting and tracking capability
• Work with SME across the business to develop content (blogs, case studies etc) appropriate for the segment and on point with our brand
• Drive proposition development end-to-end including pricing, promotion & sales development
• Conduct research to analyse market trends, purchasing behaviour, and competitive landscape, and prepare reports by collecting, analysing, and summarising data
• Support the Head of Business & Wholesale Go-To-Market in evaluating and establishing the Go-To-Market plan and strategy by assembling and analysing sales forecasts, setting objectives, planning and organising promotional presentations, and updating calendars
• Prepare activity reports and metrics for measuring program success
• Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
• Help build a directory and inventory of sales support materials, ensuring all resources are current and accurate, and interface with the marketing team to coordinate the creation of new materials as needed
• Continually seek and research new sources of prospective customer data, and provide recommendations to the Head of Go-To-Market
  
  

Qualifications And Experience

• 10+ years of relevant GTM, Product, Sales, or Consulting experience
• Strong skills in offer development and solution messaging
• Knowledge and prior experience working in the telecommunications
• Experience working within the B2B space across Sales, Product Development, Channel Management or Content Marketing
• Awareness of internet, voice and services for Small and Medium businesses
• Past work experience in a marketing, product, sales operations or strategic Go-To-Market role
• Knowledge of traditional and digital marketing, content marketing, and digital lead generation
• An in depth understanding of the Business and/or Wholesale segment
• Excellent writing, communication, and presentation skills
• Experience working with budgets and forecasting
• Bachelor’s degree in Marketing/Engineering and/or and MBA
  
  

On Offer

• Free Home Broadband
• Free Mobile SIM plan
• Flexibility – 3 days/week in the office
• Lunch on Wednesdays, snacks, donuts and more!
• Diverse and inclusive culture
• Gain skills and build relationships to succeed in the telco and tech industries, at Superloop and beyond.
  
  

At Superloop, we’re dedicated to creating a supportive and inclusive workplace where everyone feels safe, valued, and empowered to be who they are. We actively embrace diversity and celebrate the unique backgrounds, perspectives, and experiences of our team members.As an equal opportunity employer, we welcome applicants from all backgrounds to apply, regardless of gender, age, faith, ethnicity, nationality, sexuality, neurodiversity, or physical ability. We’re committed to ensuring that our hiring processes are accessible and inclusive for everyone interested in joining Superloop.