Digital Marketing Manager

Digital Marketing Manager | SaaS Growth Leader Wanted 

Are you a strategic, data-driven, curious Digital Marketing Manager excited about taking the reins of a B2B growth engine? If you're passionate about driving awareness, optimising performance, enhancing a digital experience and building a powerful brand, we want to hear from you! 

Working for Kinatico will provide you with a fantastic opportunity to gain insight into a supportive, established Reg-tech company with strong growth ambitions. 

DELIVERING THE GOOD, STRIVING FOR THE GREAT 

Position responsibilities include but are not limited to: 

• Design and execute full-funnel digital marketing strategies to drive lead generation and revenue growth 
• Launch and optimise multi-channel campaigns across SEO, SEM, social, email, and paid media 
• Own performance metrics like CAC, LTV, pipeline velocity, and conversion rates 
• Continuously test, learn, and refine assets, messaging, and user journeys 
• Be a champion of our brand across all digital touchpoints 
• Collaborate with sales, product, and external agencies to align and amplify impact 
• Explore emerging tools and tactics to stay ahead of the curve 
• Oversee and optimise our website CMS, SEO infrastructure, and technical performance

OUR TEAM’S STRENGTH COMES FROM EVERYONES’S INDIVIDUALITY 

About you: 

• Expertise in CRM, Google Analytics, SEO/SEM, and marketing automation 
• Proven experience driving B2B SaaS growth through data-led decisions 
• The agility to thrive in a fast-moving, ever-evolving environment 
• Curious nature that loves to learn and grow without taking life too seriously 

Experience and Qualifications 

• 5+ years of experience in digital marketing, growth marketing, or demand generation, preferably within a SaaS or technology-focused business. 
• Proven track record of designing and executing successful multi-channel marketing campaigns. 
• Strong B2B experience a major asset. 
• Experience in analysing campaign performance and optimizing marketing funnels to achieve growth goals. 
• Experience in working with and managing partners and third parties 
• Bachelor’s degree in Digital Marketing, Business, DataScience , or a related field. 
• Certifications in Google Ads, Google Analytics, or marketing automation tools (e.g., HubSpot, Marketo, Pardot) are highly desirable. 

ARE YOU READY TO BE A KINATICAN? 

This is a unique opportunity to shape and scale a high-impact marketing function at a pivotal time in our growth journey. 

• Flexible and supportive work environment 
• A supportive culture of development and recognition, we love seeing our thrive! 
• Attend our Friday Funaticans in person and virtual events 
• Bright, spacious office in heart of the Perth CBD 
• Work for an ASX listed company and a leader in Reg-Tech 
• Join the company at an incredibly exciting time and enter a world of energy, enthusiasm and innovation 

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalised individuals tend to only apply when they check every box.  

• If you think you have what it takes (a growth mindset) but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit.