Marketing Acquisitions Manager

Exciting to fuel growth and build thriving village communities through strategic, data-led acquisition marketing

• Immerse yourself in a culture of continuous learning and personal growth
• Unlock your full potential in a supportive environment that values your expertise
• Make a meaningful difference in what you do

About Ryman Healthcare

At Ryman, we believe the measure of a full life is one that gets richer with age.

Ryman Healthcare is a leader in retirement living and aged care. Our driving purpose is to enhance freedom, connection and well-being for people as we grow older. We own and operate 49 villages in New Zealand and Australia and we employ approximately 7,700 team members across a range of different sectors. Additionally, we are proud to be the first healthcare company to receive the Wellbeing Tick.

At the heart of our business, everything we do must be 'Good enough for mum and dad.'

What will you do?

We have an exciting opportunity for a Marketing Acquisitions Manager - AU to join our team in Southbank, Melbourne to drive customer growth through strategic marketing and lead generation. This is a full-time leadership role responsible for developing and executing targeted acquisition campaigns, particularly focused on our village marketing initiatives across Victoria. As Marketing Acquisitions Manager, you will work closely with key stakeholders across marketing, sales, and operations to deliver data-driven strategies that generate high-quality leads and support business growth.

Other key responsibilities include:

• Setting the overall acquisition strategy and providing strategic direction for village-specific campaigns, while overseeing the execution of these campaigns ensuring alignment with business goals and marketing objectives.
• Guiding the development of campaigns that support the entire customer journey, ensuring that strategies from lead generation to resident conversion are effectively implemented
• Providing strategic guidance and collaboration with the digital marketing team, ensuring campaigns are effectively executed on digital channels.
• Working closely with the sales team to align lead generation efforts with sales processes, ensuring high-quality leads are passed through.
• Collaborating with internal teams such as digital marketing, brand, creative services, content, sales, and data teams to ensure cohesive acquisition strategies.

What's in it for you?

Along with joining a team who deliver exceptional results, treat people with kindness and respect and know how to have a laugh, you can expect:

• Opportunity to add to your professional skills
• Additional wellbeing leave and to purchase extra annual leave
• Company recognition and reward programme,
• Access to discounts with more than 40 well-known Australian and international brands across a variety of sectors including; health and wellbeing, banking, insurance, retail and more
• Active social club - Movie nights, Award Ceremonies, Paint and Sip, food festivals, Treasure Hunts, Charity events and lots more
• Fruit, Italian Coffee, Ice Cream, Yoga classes and "furry Fridays" (bring your dog to work)

Who are you?

• You have proven experience in a similar role, with a proven track record of success in developing and executing marketing acquisition strategies that drive measurable customer growth
• You possess strong commercial and strategic acumen, delivering measurable business outcomes
• You are comfortable operating independently of external creative agencies, with the ability to lead campaign development end-to-end, from brief to final asset selection and copywriting
• You are adaptable, self-motivated, and able to contribute meaningfully within a small team
• You value people and kindness and are passionate about delivering results
• You strive for excellence and look for ways to exceed expectations.
• You can deliver with confidence in a fast-paced environment
• You believe in the value of strong, positive, trusting teams who work together as one
• You are resilient and can demonstrate composure under pressure
• You value communication that is clear, effective, and lacks ambiguity

At Ryman, we support an environment where everyone feels welcome to be themselves. We embrace diversity and celebrate individual uniqueness, encouraging anyone wanting to work for Ryman to apply for our vacant positions.

If you are interested in joining an organisation with a clear purpose and a commitment to innovation, kindness and excellence, we would love to hear from you!

Applications will be reviewed as they are received and interviews may take place prior to the close date. This means a job ad may close before the advertised close date.