Social Media Manager

VRG GRL is a glimpse into the minds of its creators. We feel through creativity and speak through colour. Behind our pieces you will find thoughtful silhouettes designed to fit with ease, hand-painted prints and fabrics you'll want to live in. We are passionate about inspiring women to find their style and feel confident. Our clothing is our second skin and we see the importance of being a brand that allows people to express who they are, through what they wear.

We are now looking for a full time Social Media Manager to join our HQ team located in Newstead, Brisbane.

ABOUT THE ROLE

As the Social Media Manager at VRG GRL you will lead our social media strategy and elevate VRG GRL’s presence across social platforms. This role requires a mix of creative vision, relationship management, and a deep understanding of social media marketing trends to grow our community, drive engagement, and ultimately, increase eCommerce sales.

KEY RESPONSIBILITIES

Social Media Strategy & Management:

• Develop and execute VRG GRL’s social media strategy across key platforms (Instagram, TikTok, Pinterest, etc.), ensuring alignment with brand identity and marketing objectives.
• Plan and oversee a dynamic content calendar, including organic posts, and user-generated content (UGC).
• Collaborate with the broader marketing team to produce high-quality, on-brand visuals and copy that resonate with our target audience.
• Monitor and analyze social media performance, using data to refine strategies and achieve KPIs like engagement, reach, and traffic.
• Manage content Pillars on Socials
• Stay ahead of platform updates, algorithm changes, and emerging trends to maintain VRG GRL’s competitive edge.

Community Engagement & Growth:

• Foster a vibrant online community by engaging with followers, responding to comments and messages, and encouraging UGC.
• Host interactive experiences (e.g., Instagram Lives, TikTok challenges, giveaways) to deepen connections with the audience.
• Collaborate with customer service to address and resolve community concerns swiftly and professionally.

Collaboration & Cross-Functional Support:

• Work closely with our Digital Manager, Brand Manager and Ecommerce Manager to align social efforts with product launches, promotions, and overall business goals.
• Contribute to brainstorming sessions for creative campaigns and new growth opportunities.

ABOUT YOU:

• 3+ years of experience in social media management, or a similar role in the fashion or lifestyle industry.
• Strong understanding of social media platforms, trends, and analytics tools (e.g., Meta Business Suite, TikTok Analytics, Google Analytics).
• Proven track record of executing successful influencer campaigns and growing social communities.
• Exceptional visual and written communication skills with a sharp eye for aesthetics and storytelling.
• Ability to juggle multiple projects in a fast-paced environment while meeting deadlines.
• Passion for fashion and alignment with VRG GRL’s brand ethos.

ABOUT US

• A growing global fashion retailer started in Brisbane, Australia.
• A female founded business, with over 80% female leadership.
• We have donated a percentage of our profits to charity annually, since inception.
• A 4-day work week in our Newstead Head Office.
• Ethical manufacturing and considered fabric choices are at the heart of our production.
• A passionate and experienced team with a focus on innovation, creativity and quality.
• We value individual development and success, and provide our team with opportunities to grow with us.

VRG GRL is proud to be an Equal Opportunity Employer. We are committed to creating an inclusive environment that embraces diversity and empowers everyone to contribute their unique perspectives and experiences. We believe that a diverse team fuels innovation, creativity, and growth, and we welcome applicants. Together, we can drive a culture where everyone has the opportunity to thrive and make a meaningful impact.