Brand Designer

Who are Heidi?

Heidi is on a mission to halve the time it takes to deliver world-class care.

We believe that by 2050, every clinician will practice with AI systems that free them from administrative burdens and increase the quality and accessibility of care to patients across the world.

Built for clinicians, by clinicians, at the core of Heidi is its people. We are an eclectic bunch of inventors, builders, scientists, nurses, doctors, mathematicians, designers, creatives, and high-agency executors.

We achieve in 6 months what it takes our competitors 4 years to do. In just 12 months, 20 million patient consults were supported by Heidi, and we’re now powering more than 1 million consults every week.

With our most recent $16.6MM round of funding from leading VC firms, we’re geared up to supercharge our ambitious global growth, starting with the US, Canada, UK and Europe - and we need great people like you to get there.

Ready for the challenge?

The Role

Heidi is scaling fast — and so is our visual presence. We’re looking for a Brand Designer to bring our identity to life across every touchpoint. From bold conference stands to high-converting landing pages, your work will define how the world sees and experiences Heidi.

This is a hands-on design role for someone who thrives on variety and speed. You’ll work across physical and digital formats, internal and external briefs, and global and local contexts — always ensuring that the Heidi brand feels elevated, cohesive, and unmistakably "us."

What you’ll do:

• Design everything, everywhere, all at once.
• Own visual execution across the entire brand system — conference stands, print collateral, digital ads, social posts, event invites, web pages, product screenshots, and more.
• Keep the brand consistent, and evolving.
• Apply the Heidi visual language with precision and creativity. Ensure consistency across formats, while pushing the system to stay fresh and flexible.
• Collaborate across every team.
• Work with Marketing, Product, Sales, Events, and Operations to deliver high-impact assets — often on short timelines, always to a high bar.
• Make us unmissable at events.
• Design trade show booths, wayfinding, signage, and print materials that draw people in, tell a story fast, and feel unmistakably Heidi.
• Elevate how we show up online.
• Collaborate on web, email, and campaign design. Build assets that are not only beautiful, but purposeful — and deliver results.
• Build and maintain a scalable asset library.
• Create reusable templates, guidelines, and asset packs that help the broader team move faster while staying on brand.

What we will look for:

• 3–5 years of experience in brand, marketing, or visual design
• A portfolio that shows strong brand identity execution across digital and physical formats
• Fluency in Figma and Adobe Creative Suite
• Ability to manage multiple projects with tight deadlines — and still deliver polish
• Experience working in a fast-paced tech, SaaS, or startup environment
• Bonus: Exposure to healthcare, events, or web design/development workflows

What do we believe in?

• We create unconventional solutions to difficult problems and we build them fast. We want you to set impossible goals and make them happen, think landing a rocket but the medical version.
• You'll be surrounded by a world-class team of engineers, medicos and designers to do your best work, inspired by our shared beliefs:
• We will stop at nothing to improve patient care across the world.
• We design user experiences for joy and ship them fast.
• We make decisions in a flat hierarchy that prioritizes the truth over rank.
• We provide the resources for people to succeed and give them the freedom to do it.

Why you will flourish with us ?

• Flexible hybrid working environment, with 3 days in the office.
• Additional paid day off for your birthday and wellness days
• Special corporate rates at Anytime Fitness in Melbourne, Sydney tbc.
• A generous personal development budget of $500 per annum
• Learn from some of the best engineers and creatives, joining a diverse team
• Become an owner, with shares (equity) in the company, if Heidi wins, we all win
• The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
• If you have an impact quickly, the opportunity to fast track your startup career!

Help us reimagine primary care and change the face of healthcare in Australia and then around the world.