Senior Brand Manager - Cardiometabolic Health

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

THERAPY AREA

Cardiometabolic diseases are a spectrum of interrelated chronic diseases that affect the cardiovascular system—the heart, blood circulation and blood vessels—and metabolic health. These cardiometabolic diseases, like diabetes and obesity, are often interconnected but can have separate treatment plans from multiple health care providers.

As a pioneer in early diabetes care, we’ve expanded our more than 100 years of experience to help address unmet medical needs in cardiometabolic health. By examining comorbidities as well as their overlapping risk factors, causes and impacts, we can learn and address the root causes of diseases with comprehensive cardiometabolic health solutions.

However, innovation in cardiometabolic health has to go beyond the development of new medicines. We’re working to reduce systemic barriers to ensure medicines and health solutions for cardiometabolic diseases—a leading cause of death worldwide—reach those who need them most. So, everyone has a chance at better health.

Summary Of Position

The Senior Brand Manager will be responsible for developing strategies to achieve business objectives by optimising marketing opportunities and resources available. This role requires skills in product management, innovation, commercialisation, financial planning, marketing strategy, customer engagement, and project management.

KEY RESPONSIBILTIES

• Develop an in-depth understanding of the local Australian Cardiometabolic Health market including current and future competitor offerings, strategy and potential impacts (upside and downside).
• Ensure the global & regional commercialisation strategies are embedded in the local plans; this will require communication and influence with global & regional brand teams and local leaders to ensure that local cross-functional resources are put in place in time and at the appropriate level to support the brand.
• Build and sustain relationships with key thought leaders and advocacy groups in Australia.
• Lead a core brand team, working effectively with the cross-functional team members including medical, sales, regulatory, health economics, corporate affairs, finance and market research.
• Develop marketing materials, programs, and actions that are critical to a successful launch and commercialisation beyond the launch.
• Achieve business and operational objectives including exceptional customer experience, sales, OPEX, profit targets & inventory management.
• Ensure all materials and promotional campaigns are aligned to Good Promotional Practices including adherence to Lilly internal policies and procedures and the Australian Medicines Australia Code of Conduct (latest edition).
• Deliver impactful strategic initiatives through strong planning, project management, cross-functional collaboration and data driven decision making.
• Work with external agencies to develop creative marketing campaigns, materials and education programs that align with the relevant brand guidelines and clearly and consistently express the brand essence and intent.
  
  
  

KEY COMPETENCIES & SELECTION CRITERIA

Qualifications

A tertiary qualification in business, marketing and science.

Essential

Prior knowledge or experience

• Strategic thinking and commercial acumen
• Significant pharmaceutical brand marketing experience (4-5 years)
• An aspirational and courageous mindset
• Product launch experience
• Leadership skills (particularly in cross functional collaboration, decision making and leading without authority)
• Understanding and experience of strategic planning (customer insights, patient journey, segmentation, positioning, branding, messaging, results monitoring)
• Clear understanding of the local promotional rules of engagement and how we communicate with our healthcare professionals.
• Experience in utilising multiple channels to deliver customer solutions
• Must have demonstrated effective execution of marketing programs.
• Must have demonstrated the ability to develop long term strategic plans from vision to implementation with success.
• Superior analytical, planning and organising skills.
• Continual learning and improvement mindset
  
  
  

Preferred

• Knowledge of the Cardiometabolic Health marketplace in Australia.
• Pharmaceutical sales experience
  
  
  

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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