Senior Content Specialist

VicRoads Registration and Licensing Services (RLS) has undergone a major organisational transformation and now, as a corporate entity, is creating a stronger business model to deliver VicRoads' long-term strategy.

The outcome of this corporate transformation is greater investment in our people, systems and technologies which will not only deliver greater capability internally but enable the delivery of new digital products and services to enhance the experience for our customers, our partners, and the Victorian community.

You have an amazing opportunity to make a truly significant impact on our team, the wider business as well as our stakeholders during this exciting period of growth for the company.

• Annual Salary Range: Commensurate with experience
• Employment Type: Ongoing - Full-Time
• Usual Work Location: QV 180 Lonsdale Street CBD/ work from home

About the Opportunity:

We are seeking a highly skilled Senior Content Specialist to join a dynamic team. In this role you will be instrumental in crafting, publishing, and managing top-notch content for our customer-facing channels, including websites and email communications. You will have experience collaborating with UX, product and technical teams to co-design usable and functional content, and you will champion our brand's tone of voice, ensuring clarity, accessibility, and consistency across all content. By leveraging data, insights and SEO best practices, you will optimise content to enhance discoverability and engagement, contributing to our organisational goals.

Your collaboration with cross-functional teams will be essential to align content strategies and oversee email deployments, ensuring seamless communication with our audience.

If you are passionate about high-quality content and eager to drive user engagement, we want to hear from you.

About You:

• Experience working with UX designers, product teams and developers to co-design content that supports the user journey.
• Proven experience in content management systems and publishing web content.
• Familiar with web accessibility standards (e.g. WCAG) to ensure inclusive content.
• Excellent writing and editing skills, with a keen eye for tone of voice and editorial consistency.
• Experience in leveraging data and insights to refine content strategies and enhance user experience.
• Strong understanding of SEO principles, including keyword research and analytics tools (e.g., Google Analytics).
• Experience in content design, writing, or creation, preferably in a digital environment.
• Bachelor's degree in Communications, Marketing, Journalism or related field.

Culture:

To attract, retain and develop talented people, we provide genuine flexibility, a culture that supports people to be their best and on top of that - great opportunities for career development. We embrace diversity and inclusion and are proud our workforce reflects the community we serve.

What we offer:

• Competitive salary and benefits
• Supportive, diverse, and inclusive work environment
• Opportunities for professional and personal development
• Flexible working arrangements and family friendly practices

How to Apply

Please submit your application via the "Apply" button.

For a copy of the Position Description please email [email protected]

Unfortunately, applications cannot be accepted via this email.

Please note: Failure to comply with this condition of employment will impact your eligibility for employment in this position with Vic Roads. VicRoads is required to evidence your right to work in Australia and may ask for your consent to check records maintained by the Department of Immigration and Border Protection as well as records maintained by Victoria Police and VicRoads as part of the selection process. Information provided to VicRoads will be treated in the strictest confidence.