Performance Marketing Manager
Cashrewards
Date: 2 days ago
City: Sydney, New South Wales
Contract type: Full time
Heyyyy! We're Cashrewards, Australia’s most loved cashback platform.
We’re looking for team members to add to our high-performing, ambitious, and collaborative culture. Our team recently voted us a certified Great Place to Work, and we’re looking for top talent to make us even better. If you thrive in a always evolving, dynamic environment and want to be part of something great, this could be your next big move.
About This Role
As the Performance Marketing Manager you will play a crucial role in planning, managing and reporting on our paid media campaigns. As we look to drive growth from our member base, this role suits someone who is passionate about finding the best ways to activate members at the right place and right time, with the right message. This is an exciting phase of growth for our rapidly expanding business and would suit an experienced performance marketing manager with expertise in media plans, channel implementation, budgeting management, creative recommendations and reporting.
You will be responsible for planning, launching and scaling user acquisition and retention initiatives across key digital marketing channels, in particular across the Google Suite, Programmatic and Social. Experience across other channels is a bonus.
You will be an integral part of the Growth Marketing team. You will also work closely with a diverse range of marketing specialists across our Brand, Creative and Retail teams to deliver outstanding experiences for our members and our partners.
Your Focus
We’re Cashrewards—a shopping gateway to cashback deals and more from Australia’s leading brands, proudly backed by 1835i, one of Australia’s leading venture funds. We’ve grown from a startup in 2014 with a noble cause into an Australian success story, scaling with a bright future.
Giving back is in our DNA. It’s a huge part of why we show up every day. Not only do we help more than 2 million members earn cashback, we also donate to the Starlight Foundation, helping over 64,000 sick kids and counting. We’re evolving, looking for new ways to help customers feel like they’ve won at shopping. With over 2,000 of Australia’s biggest brands as our clients, our retail media proposition, Circuit by Cashrewards, enables them to connect with our high-purchase-intent members and measure the results.
We’re building a high-performance culture where innovation, continuous learning, and iteration are key to delivering exceptional outcomes for our members and clients. As part of our team, you’ll thrive in a continuously evolving environment that values flexibility and trust. Our flexible working policy allows you to decide where and how you work best with our hybrid work environment and our Sydney CBD office.
Our promise to you is simple: At Cashrewards, we’re here to support your growth, well-being, and success. You’ll be empowered to make an impact while enjoying perks like double cashback, access to wellness programs like ClassPass, and the opportunity to work with some of the brightest minds in the industry. Together, we’ll help you grow your career while contributing to a mission that truly gives back.
We’re looking for team members to add to our high-performing, ambitious, and collaborative culture. Our team recently voted us a certified Great Place to Work, and we’re looking for top talent to make us even better. If you thrive in a always evolving, dynamic environment and want to be part of something great, this could be your next big move.
About This Role
As the Performance Marketing Manager you will play a crucial role in planning, managing and reporting on our paid media campaigns. As we look to drive growth from our member base, this role suits someone who is passionate about finding the best ways to activate members at the right place and right time, with the right message. This is an exciting phase of growth for our rapidly expanding business and would suit an experienced performance marketing manager with expertise in media plans, channel implementation, budgeting management, creative recommendations and reporting.
You will be responsible for planning, launching and scaling user acquisition and retention initiatives across key digital marketing channels, in particular across the Google Suite, Programmatic and Social. Experience across other channels is a bonus.
You will be an integral part of the Growth Marketing team. You will also work closely with a diverse range of marketing specialists across our Brand, Creative and Retail teams to deliver outstanding experiences for our members and our partners.
Your Focus
- Scale digital performance strategies to accelerate new member acquisition, retention and referral.
- Manage multi-channel campaigns from end-to-end across one or more of the following platforms Search, Programmatic, Social, Influencers, Affiliates, Publishers and App Store.
- Track, manage and optimise performance and large-scale investment to achieve key objectives include new member acquisition, monthly active users (MAU), cost-per-acquired customer (CAC) and cost per retained member (CRM).
- Develop prioritised channel roadmaps and conduct on-going experiments to deliver continuous improvement.
- Demonstrate the effectiveness and value of digital marketing campaigns through in-depth analysis, reporting and presentations.
- Brief in-house creative teams to design high-quality creative, content and landing pages to support growth marketing campaigns.
- Collaborate with the wider marketing team to develop innovative marketing campaigns, retail events and custom solutions for our merchant partners.
- Provide strategic recommendations to complement and enhance brand marketing activity.
- Must have technical skills and knowledge in Performance Media
- You will oversee insight, planning and output across marketing platforms, defining and delivering best in-class approaches across Performance Media.
- Proven success scaling user acquisition and retention.
- Must have experience implementing and managing large scale campaigns.
- Must have expertise in Search (Google, Bing) and Programmatic.
- Desirable to have experience in Paid Social (Meta, TikTok), Influencers, App (UAC, Apple Search Ads), Affiliates.
- Proficient with marketing analytics tools (eg: GA4, MMP) and data visualisation tools (eg: PowerBI).
- Efficiently manages their workload, ensuring tasks are completed on time. Uses tools and techniques to prioritise work.
- You're comfortable working and remaining focused in a dynamic, fast-paced environment. Proactively identifies opportunities for improvement.
- Demonstrates an understanding of business and the market. Strategic thinker with the ability to synthesise trends into opportunities. Builds working relationships and collaborates with the wider business and stakeholders
- Comfortable and confident making decisions and recommendations.
We’re Cashrewards—a shopping gateway to cashback deals and more from Australia’s leading brands, proudly backed by 1835i, one of Australia’s leading venture funds. We’ve grown from a startup in 2014 with a noble cause into an Australian success story, scaling with a bright future.
Giving back is in our DNA. It’s a huge part of why we show up every day. Not only do we help more than 2 million members earn cashback, we also donate to the Starlight Foundation, helping over 64,000 sick kids and counting. We’re evolving, looking for new ways to help customers feel like they’ve won at shopping. With over 2,000 of Australia’s biggest brands as our clients, our retail media proposition, Circuit by Cashrewards, enables them to connect with our high-purchase-intent members and measure the results.
We’re building a high-performance culture where innovation, continuous learning, and iteration are key to delivering exceptional outcomes for our members and clients. As part of our team, you’ll thrive in a continuously evolving environment that values flexibility and trust. Our flexible working policy allows you to decide where and how you work best with our hybrid work environment and our Sydney CBD office.
Our promise to you is simple: At Cashrewards, we’re here to support your growth, well-being, and success. You’ll be empowered to make an impact while enjoying perks like double cashback, access to wellness programs like ClassPass, and the opportunity to work with some of the brightest minds in the industry. Together, we’ll help you grow your career while contributing to a mission that truly gives back.
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