Senior Marketing Manager – APAC, Africa & MENA

Senior Marketing Manager – APAC, Africa & MENA (Middle East and North Africa)

(Brisbane based)

We have an exciting opportunity for a seasoned marketing leader to take on challenging projects and support the rapid growth of Ausenco’s operations across APAC, Africa and MENA (Middle East & North Africa). The ideal candidate is a proven team player with strong strategic planning capabilities, strong stakeholder management skills, and the ability to embrace a fast-paced evolving environment.

The Senior Marketing Manager – APAC, Africa & MENA will lead the region’s marketing team and will oversee the strategic development and successful implementation of marketing and communications initiatives tailored to support the regional business. This includes co-ordination of resources and managing stakeholders across functional areas and actively promoting best practice sharing between offices.

Areas of primary focus will include positioning the brand in new markets and developing supporting marketing plans as needed; differentiating between and creating value propositions for Ausenco’s service offering; public relations to drive market profile; maximizing the impact of industry events/conferences; supporting business development; thought leadership development; campaign support; and digital marketing strategy. The ideal candidate has a deep understanding of the mining and metals industry, is a critical thinker who takes initiative, and is someone who endeavours to respond and deliver with speed and accuracy.

About The Role

• Lead development and execution of tailored marketing plans with integrated campaign elements across APAC, Africa and MENA
• Determine brand positioning in new markets including Middle East & North Africa
• Contribute to, plan and oversee all marketing programs across APAC, Africa & MENA, including thought leadership, social media platforms and website, ensuring appropriate executive review and approvals have been obtained
• Build and maintain effective communication and relationships with multiple internal and external stakeholders, including senior leadership across APAC, Africa & MENA
• Collaborate with the broader Marketing & Communications team and across functional teams to ensure initiatives are aligned and positioned to achieve corporate goals
• Review analytics where possible and leverage them to drive improvements to customer experience
• Manage regional marketing budget(s) including preparing budgets, analysing variances and initiating corrective actions as needed
• Create targeted and tailored content strategy to support Ausenco’s corporate brand positioning and regional priorities
• Coordinate and develop strategic advertising opportunities in support business development in new markets/regions and promote Ausenco’s service offering using a variety of channels (digital platforms, traditional media plays, airport advertising, etc.)
• Monitor and review advertising effectiveness and utilise outcomes to inform future marketing decision making
• Collaborate with key stakeholders on content development, approvals and execution
• Ensure compliance of Ausenco brand standards throughout APAC, Africa & MENA
• Represent Ausenco in the market through active involvement in client and industry forums
• Build strategic partnerships with trade media and event organizers, and seek out opportunities to leverage regional leaders and SMEs to promote and enhance awareness of Ausenco’s services (speaking engagements, presentations, advisory panels, publication interviews, etc.)
• Deliver corporate and/or client events and functions, both locally and at relevant conferences and events throughout APAC, Africa & MENA
• Monitor and review event effectiveness. Utilise outcomes to inform future marketing decision making
• Provide external communication support if required
• Lead the digital marketing strategy for APAC, Africa & MENA as an integrated element of regional marketing plans
• Continuously improve the overall digital marketing experience to evolve with the changing needs of the business
• Grow and lead Ausenco’s social media and digital presence (LinkedIn, Instagram, Facebook) increasing awareness across APAC, Africa & MENA; communicating business priorities and wins broadly and frequently
• Mentor, lead and guide the APAC, Africa & MENA marketing team, ensuring marketing capabilities across the region adequately support execution of the plan(s)
• Champion and conduct InterAct reviews with team members, taking an active role in talent management including educational opportunities and experiential growth opportunities
• Recruit, select, onboard, coach and train employees as needed
• Conduct market research and make recommendations accordingly
• Stay informed about marketing and industry trends to ensure marketing activities remain current and targeted
  
  

About You

• University degree in Marketing, Communications or similar discipline
• Minimum 10 years of progressive experience in similar marketing leadership role
• Experience working across a global organization with the ability to manage senior level stakeholders and maintain strong relationships
• Experience in mining services or a B2B industry is highly desirable
• Proven experience successfully managing teams and developing people, marketing strategy development, and managing budgets
• Strong understanding of marketing communications principles
• Strong understanding of social media and digital tools and how to effectively incorporate into advertising and branding
• Strong communication skills, both written and oral, with the ability to convey the right level of information depending on the audience
• Strong project management skills and ability to juggle multiple projects and competing timelines
• Intermediate or above in Microsoft Office applications
• Strong creative, strategic and analytical skills
• Self-motivated and thrive in a fast-paced environment
• Highly organized and extremely detail oriented
• Can work well independently and as part of a team.
  
  

Why Ausenco?

We Support Individual Growth And Aim To Allow You To Work In a Way That Plays To Your Strengths. In Addition To a Competitive Remuneration Package, We Offer

• Work Life Balance – Be empowered to enjoy your life outside of the office with flexible working hours, work from home arrangements and modern leave policies including paid parental leave and floating public holiday programs.
• Holistic approach to wellness – Take a proactive approach to your overall wellbeing. Access confidential services as a courtesy of Ausenco including online health and fitness programs, financial coaching, and confidential counselling services.
• Accessible leadership team – Work with highly reputable market leaders who value your contribution.
  
  

Ausenco is a leading global provider of engineering, consulting and project delivery services for the minerals & metals and industrial sectors

As a member of our team, you’ll be encouraged to embrace challenges and discover innovative solutions to each and every project. For that, you’ll receive a competitive remuneration package and the opportunity to pursue your career path.

We’re proud of the work we do, and we do it within a culture that is open, honest, and cooperative. We have a history of attracting visionary people who embrace challenges and deliver creative solutions for every project, and your voice is an important part of the conversation.

As a global company we embrace and encourage diversity in its fullest sense – gender identity, gender expression, sexual orientation, age, experience, nationality, colour, language, religion, location, disability, education, skills, working styles and time availability. Our work environments are based on mutual trust and respect for the rights and opportunities of every individual.

Join us and work a better way.

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