Marketing & Asset Executive- Disney Destinations International

Working with the Marketing & Media Strategy Manager, Disney Destinations, the Marketing and Asset Executive will be responsible for the day-to-day marketing communications function within the Consumer Marketing team. This person will support Disney Destinations International (DDI) portfolio of brands (Disney Cruise Line, Disneyland Resort & Walt Disney World Resort) by delivering best in class marketing campaigns and content marketing activity as well as other marketing support across paid & owned channels and cross LOB partnerships. This person is proactive, extremely organised, detail-oriented and can manage multiple campaigns and projects simultaneously. The ideal candidate is passionate about building breakthrough marketing campaigns and is well versed in supporting all the complex tasks and deliverables that go into a successful and cohesive plan rollout.

Areas of responsibility:

• Execution and rollout of all above the line consumer direct paid media plans and marketing campaigns
• Work closely with Marketing & Media Strategy Manager to drive consistent creative direction based on strategic objectives and KPIs
• Localise and/or create marketing assets for all paid channels e.g. digital, advertorial, OOH, radio, retail, TVC, etc.
• Be a key conduit and communicate daily with our Media Agency to fulfill all Paid Media activity
• Have a detailed knowledge of asset specs, deliverables and deadlines and liaise closely with our media agency and other partners to ensure timely delivery
• Brief in all creative assets to fulfill our marketing plans (via Monday)
• Brief creative agencies and coordinate asset approvals with local and US-based teams
• Monitor and track all media and agency budget spend
• Work closely with the Social Media & Digital Content Specialist in the rollout of cohesive assets that support campaign objectives across consumer touchpoints
• Execute Cross LOB campaigns and partnerships, including competitions and giveaways
• Pro-actively maintain contacts and relationships with relevant internal and external stakeholders including Local & US legal, creative team(s) and various agency partners
• Coordinate and partner with TWDC owned channels to deliver on DDI marketing strategy i.e. Digital, CRM, Website, X-LOB
• Assist with DDI web-based content, website deliverables and approvals – ensure campaign webpages are launched on strategy and on time
• Support the development of internal CRM communications – creative assets, eDM builds, tracking and reporting
• Prepare presentations, pitch documents, creative briefs, campaign performance summaries and post-campaign recaps as required
• Provide consistent and timely communication to key stakeholders (including campaign optimisation and reporting)
• Collaborate with other local DDI discipline partners across PR and Trade Marketing to drive innovative and cohesive campaigns
• Broader DDI marketing support as required
  
  
  

Ideal experience:

• Minimum 3+ years’ experience in a marketing role within a fast-paced business environment
• Tertiary degree qualification in marketing or similar
• Knowledge of the Australian media & marketing landscape
• Experience in localising and creating marketing assets
• Strong budget management and financial tracking skills
• Experience working closely with external agency teams and internal cross line of business partners
• Proficient in adhering to brand guidelines, implementing brand safety measures, and securing necessary stakeholder approvals
• Passion for The Walt Disney Company Brands/Franchises, with specific knowledge of the DDI Portfolio an asset
• Advanced Microsoft Office skills
• Travel or tourism background advantageous
  
  
  

Additional Information:

This is unique opportunity to join the talented team that develops and delivers unparalleled entertainment across Australia and New Zealand so if this role captures your imagination then apply now!

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing [email protected].