Marketing Lead (Wholesale)

Wholesale Marketing Lead

Full-time

Port Melbourne, VIC (Hybrid)

Take Charge of GTM. Lead Growth. Shape the Brand

At JET Charge, we're powering Australia' transition to electric transport - building the infrastructure that will define how our cities move. Our Partner Store supports a growing network of electricians, developers, and commercial buyers delivering EV charging solutions across the country.

We're looking for a Wholesale Marketing Lead to own the go-to-market (GTM) strategy for the Partner Store and lead customer acquisition, engagement, and retention across B2B and trade audiences. You’ll develop campaigns, shape messaging, manage agencies, and work cross-functionally with sales and product to drive revenue and brand trust.

What You'll Be Doing

This is a strategic hands-on marketing role. You will:

• Define and execute marketing strategies to drive Partner Store revenue and growth,
• Own audience segmentation, value propositions, and campaign planning across all major channels
• Deliver and optimise multi-channel campaigns (SEO, paid, email, social, content, events, referral programs)
• Manage agency and partner relationships while aligning internal stakeholders across sales, product, and ops
• Lead initiatives that increase customer acquisition and reduce friction in the conversion funnel
• Design retention, upsell, and referral programs to drive repeat purchases and lifetime value
• Own and analyse performance metrics: CAC, ROAS, NPS, repeat purchase rates, and more
• Create and distribute sales enablement content—playbooks, case studies, cheat sheets
• Shape the wholesale brand voice and lead PR or trade marketing efforts
• Run customer research and translate insights into campaign and product improvements
  
  

What You'll Bring

• 5+ years in B2B, trade, or e-commerce marketing
• Proven success building and executing GTM strategies end-to-end
• Strong analytical skills—confident managing budgets, CAC, and performance metrics
• Excellent project management and communication across internal and external teams
• Hands-on ability to brief, QA, and execute campaigns—no ivory tower marketers
• Experience working in high-growth, fast-paced environments
• Bonus: background in EV, energy, construction, tools, or adjacent sectors
  
  

Our Commitment to You

We're not just building EV infrastructure - we're shaping an industry. We want you to grow with us, which means:

• Tailor-made career development programs
• EV charging perks and flexible working arrangements
• A fearless, diverse, and supportive workplace culture
  
  

Ready to Apply?

This is a full-time role based out of our Macquarie Park (NSW) or Port Melbourne (VIC) office, with a hybrid working arrangement. To apply you must be an Australian citizen or Permanent Resident.

Recruitment Agencies: We will not be engaging agency support for this role at this time. All candidate applications must be submitted directly.