Analyst, Marketing and Sector Capability

INDEPENDENT ELECTRICITY SYSTEM OPERATOR (IESO)

Requisition ID: 20428 Job Title: Analyst, Marketing and Sector Capability Vacancy Type: To be completed by Recruiter Jurisdiction: Society Business Unit: Planning Conservation and Resource Adequacy Division: Demand Side Management Date Posted: To be completed by Recruiter Closing Date: To be completed by Recruiter PIP Affected: Band: Occupation Code: Analyst, Marketing and Sector Capability Wage Schedule: 1 Grade: Rate of Pay: To be completed by Recruiter Pay Equity Grade: N/A Standard Weekly Hours: 35 Shift Work: No Number Required: 1 Location: Adelaide Temporary Assignment: Regular

The Opportunity

The Analyst, Marketing and Sector Capability, assists with the development and implementation of Save on Energy marketing and communications strategies, plans and tactics to increase awareness of and engagement in Save on Energy programs across all sectors, including content creation for both traditional and digital media, such as newsletters and social posts. The analyst also assists with developing the capacity of Ontario’s energy sector to participate in energy-efficiency activities and Save on Energy programs through training and other knowledge-building resources such as webinars and information guides.

What You'll Be Doing

Leadership

• Influence the culture of conservation internally and externally
• Demonstrate by example the values of the IESO and the culture of the Demand Side Management Group
  
  

Technical

• Leverage experience with retail, consumer, social behavior changes and B2B marketing experience to develop and communicate value propositions for participating in Save on Energy programs.
• Assist in the development and implementation of marketing and communications plans for programs, including content creation such as newsletters and social media.
• Support advisors and supervisor in identifying requirements and contributing to the maintenance and ongoing optimization of the Save on Energy website with content, graphics and functionality as required.
• Collaborate with business units to identify and refine key customer segments/channels and relevant messaging / positioning, evaluate market results and reactions to communication/advertising programs by communication channel, to ensure the timely adjustment of marketing communication and/or capability building strategies and plans within designated budgets.
• Assist in development of sector capability plans and initiatives, including liaising with staff internal to the IESO to assess their capability building needs in the energy-efficiency marketplace, and analyzing and prioritizing professional training/education needs and capability gaps.
• Research and analyze relevant industry benchmarks and metrics to support effective marketing and capability building in the energy-efficiency marketplace.
  
  

Customer Focus

• Coordinate with marketing vendor, capability building vendor and/or business unit to ensure the effective delivery of marketing and capability building initiatives.
• Support marketing campaigns and assist advisors and supervisor with content creation and review for both traditional and digital media (print, email, website, social, etc.) for all Save on Energy programs. Manage projects and processes to improve customer and channel acceptance of province-wide programs
• Support targeted outreach to customer segments and collaborate with program teams in developing and reporting results and marketing analytics.
• Ensure timeliness and accuracy for delivering marketing strategics, plans and tactics.
• Coordinate the effective delivery of capability building initiatives as appropriate.
  
  

And Other Duties Or Responsibilities As May Be Assigned.

What You Need to Succeed

• Solid background and grounding in supporting the creation and implementation of marketing strategies, plans and tactics. Broad background in the energy-efficiency marketplace would be an asset.
• 4 years experience in marketing and/or training in the energy-efficiency marketplace.
• Solid background and grounding in capability training, training needs analysis and delivery.
• Strong communication skills (oral, written and presentation) at all levels within the organization
• Excellent project management skills; ability to manage multiple priorities and meet deadlines
• Exceptional organizational skills and time management skills
• Excellent analytical and problem solving skills
• Excellent conceptual and “forward thinking” skills
• Attention to detail
• Customer service orientation
• Excellent interpersonal skills and working relationships with others both internal and external; demonstrated responsive professional attitude
• Strong listening & responding skills
• Influence and negotiations skills; ability to persuade or influence others to adopt or accept a point of view or take a course of action
• Self-motivated; ability to work both independently with minimal supervision and as a team player and/or team leader
• Exceptional tolerance for ambiguity and change
  
  

The Analyst, Marketing and Sector Capability, assists with the development and implementation of Save on Energy marketing and communications strategies, plans and tactics to increase awareness of and engagement in Save on Energy programs across all sectors, including content creation for both traditional and digital media, such as newsletters and social posts. The analyst also assists with developing the capacity of Ontario’s energy sector to participate in energy-efficiency activities and Save on Energy programs through training and other knowledge-building resources such as webinars and information guides.

Job Description: (key Responsibilities)

Leadership

• Influence the culture of conservation internally and externally
• Demonstrate by example the values of the IESO and the culture of the Demand Side Management Group
  
  

Technical

• Leverage experience with retail, consumer, social behavior changes and B2B marketing experience to develop and communicate value propositions for participating in Save on Energy programs.
• Assist in the development and implementation of marketing and communications plans for programs, including content creation such as newsletters and social media.
• Support advisors and supervisor in identifying requirements and contributing to the maintenance and ongoing optimization of the Save on Energy website with content, graphics and functionality as required.
• Collaborate with business units to identify and refine key customer segments/channels and relevant messaging / positioning, evaluate market results and reactions to communication/advertising programs by communication channel, to ensure the timely adjustment of marketing communication and/or capability building strategies and plans within designated budgets.
• Assist in development of sector capability plans and initiatives, including liaising with staff internal to the IESO to assess their capability building needs in the energy-efficiency marketplace, and analyzing and prioritizing professional training/education needs and capability gaps.
• Research and analyze relevant industry benchmarks and metrics to support effective marketing and capability building in the energy-efficiency marketplace.
  
  

Customer Focus

• Coordinate with marketing vendor, capability building vendor and/or business unit to ensure the effective delivery of marketing and capability building initiatives.
• Support marketing campaigns and assist advisors and supervisor with content creation and review for both traditional and digital media (print, email, website, social, etc.) for all Save on Energy programs. Manage projects and processes to improve customer and channel acceptance of province-wide programs
• Support targeted outreach to customer segments and collaborate with program teams in developing and reporting results and marketing analytics.
• Ensure timeliness and accuracy for delivering marketing strategics, plans and tactics.
• Coordinate the effective delivery of capability building initiatives as appropriate.
  
  

Skills And Qualifications

• Solid background and grounding in supporting the creation and implementation of marketing strategies, plans and tactics. Broad background in the energy-efficiency marketplace would be an asset.
• 4 years experience in marketing and/or training in the energy-efficiency marketplace.
• Solid background and grounding in capability training, training needs analysis and delivery. Strong communication skills (oral, written and presentation) at all levels within the organization
• Excellent project management skills; ability to manage multiple priorities and meet deadlines
• Exceptional organizational skills and time management skills
• Excellent analytical and problem solving skills
• Excellent conceptual and “forward thinking” skills
• Attention to detail
• Customer service orientation
• Excellent interpersonal skills and working relationships with others both internal and external; demonstrated responsive professional attitude
• Strong listening & responding skills
• Influence and negotiations skills; ability to persuade or influence others to adopt or accept a point of view or take a course of action
• Self-motivated; ability to work both independently with minimal supervision and as a team player and/or team leader
• Exceptional tolerance for ambiguity and change
  
  

For future reference, please ensure to save a copy of the job description as it will no longer be available once the posting closes.

Interviewer: Glenna Ford and Paulina Dang

Human Resources Contact: Paulina Dang

Deadline: (Month/Day/Year)

At the IESO, we know that achieving great results depends on embracing diversity by attracting, developing and retaining people from a wide variety of backgrounds. We do this by ensuring our recruitment and advancement policies are fair and equitable, and by creating an accessible and inclusive environment – one that values every team member’s unique skills and experiences and ensures they have the support they need to achieve their potential. If you require accommodation during the recruitment process, please let us know.

The IESO offers a hybrid work model program to most of our employees, based on business needs. Individuals participating in the program can work an average of three days per week remotely within Ontario. It also offers three flex weeks when individuals can work remotely within Ontario. When working in the office, you will be located at our Mississauga, Toronto, or Oakville location.

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