Head of eCommerce

Shape the Future of Digital – Join Total Tools as our Head of eCommerce!

• Fulltime Leadership Position
• Hybrid Role
• ASX Company with Great Benefits
  
  

Total Tools is Australia’s largest independent professional tools retailer, proudly servicing Australian tradies for over 30 years. With a growing network of stores nationwide, we are committed to delivering professional tools and expert service to our trade customers.

The Role

We are on the hunt for a visionary and commercially minded Head of eCommerce to lead the development and execution of digital-first strategies that drive profitable growth, elevate customer experience, and future-proof our omni-channel marketing approach.

Reporting to the General Manager of Marketing, this critical leadership role will shape and champion the digital roadmap for Total Tools, aligning innovation and performance with our strategic pillars. You will be responsible for spearheading scalable and sustainable digital initiatives that integrate seamlessly across marketing, e-commerce, technology, and store operations.

What You’ll Do

• Develop and lead the digital strategy that transforms our omni-channel marketing approach, underpinned by modern martech, customer-first thinking, and strong commercial return.
• Challenge the status quo and influence change across the business to adopt scalable, efficient, and tech-led consumer solutions.
• Engage with key internal and external stakeholders—IT, loyalty, suppliers, digital agencies, and store owners—to ensure program milestones are met and growth targets exceeded.
• Drive digital and e-commerce performance, including revenue growth, conversion rates, customer experience, and user engagement.
• Develop a high-performing team of subject matter experts to deliver continuous improvement and exceptional results.
• Evaluate and align internal resources and external partners to deliver key program objectives with agility and speed.
• Collaborate closely with the IT and Marketing teams to ensure alignment between customer-facing technologies and brand experience.
• Provide clear, forward-looking reporting to key stakeholders on progress, ROI, and benefit realisation across digital initiatives.
• Manage online P&L inclusive of opex and capex budgets to support ongoing digital channel growth.
  
  

Your Skills & Experience

• Demonstrated strategic marketing expertise with a key focus on digital and omni-channel environments
• Proven technical understanding of web platforms and architecture
• Strong leadership and team development capabilities
• Deep knowledge of digital marketing, CRM, and customer journey strategies
• Familiarity with platforms such as Magento, Adobe Commerce, Sitecore, Shopify
• Experience with marketing automation systems such as Emarsys, Salesforce, or Adobe
• 10+ years in digital marketing strategy and leadership, with an additional 5 years in general marketing
• Successful delivery of enterprise-wide digital transformation projects
• Experience working within franchised or independent retail networks (desirable)
• Demonstrated track record in managing digital agencies, project teams, and high-stakes deliverables
• Strong background in data analysis and turning insights into actionable strategy
• Degree qualified in Marketing, IT, or a related field
  
  

Our operating model is one that respects and invests in our team and customers. We live by our values-

One Team, Own it & Get it Done, Customer First & Be the Difference!

All that is left to do is to click “Apply” to join the team! #CareersWithTheTotalPackage

Why You’ll Love Working With Us

• At Metcash, you’re part of something bigger. You have all the perks of a small business heart, without missing out on the big business support.
• Being part of something bigger means you’re part of a strong purpose, where the work you do makes a big difference to independent business and local communities. It opens a sea of opportunities to develop yourself, grow your career, thrive your way and make your mark. And you’ll be part of our high performing team, where you reap the rewards of our collective success now and into the future.
  
  

Life at Metcash

• Experience a supportive and flexible work environment. We are a FlexReady accredited workplace!
• Enjoy a 5th week of annual leave.
• Benefit from 2 well-being days and 1 volunteer day annually.
• An abundance of learning, development, and career growth opportunities.
• 12 weeks of gender-neutral paid parental leave for primary carers.
• Proudly awarded the “Bronze Employer for LGBTQ Inclusion”.
• Recognized as the 74th in the "Equileap Top 100" globally for initiatives on gender equity.
• Gold accreditation by Mental Health Australia.
• Incredible value discounts and perks through our team member app, “Our Local”.
  
  

We’re all about celebrating success, and we’re proud to be a WGEA Employer of Choice for Equity, an accredited Flex Ready workplace, and a Gold Standard Mental Health First Aid skilled workplace.

Total Tools is a proud equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All hiring decisions are based upon skills, qualifications, and merit.

Only applicants with valid working rights in Australia will be considered for this position.